Senior Marketing Manager, Partner Marketing

Coupa Software

Senior Marketing Manager driving partner marketing strategies at Coupa. Leading initiatives across key partnerships, including AWS to boost success and revenue.

Posted 4/13/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $128,000 - $166,500 per yearWebsite

Tech Stack

Tools & technologies

AWS

About the role

Key responsibilities & impact

Develop and execute comprehensive marketing plans tailored to AWS and Global Systems Integration Partners, aligning with overall business objectives and revenue goals.
Develop and implement effective communication strategies to engage key partners and their prospects. This includes developing campaigns, creating newsletters, email sequences, training materials, and other lead generating activities.
Act as the voice of our partners within Coupa, developing strategies to communicate partner needs, feedback, and market insights to internal stakeholders, including product, sales, and executive leadership.
Collaborate with partners to create compelling, co-branded marketing content, including campaign offerings, case studies, whitepapers, webinars, and sales enablement materials, that resonate with their target audiences.
Design and implement demand generation programs to drive qualified leads and pipeline, leveraging various channels such as email, digital advertising, and events.
Project manage partner marketing initiatives from concept to execution, ensuring timely delivery, budget adherence, and measurable results.
Serve as a liaison to the Partner Organization and Coupa's events team for key internal and external events, ensuring partner representation, engagement, and successful execution of co-marketing activities.
Monitor, analyze, and report on the performance of partner marketing campaigns, using data-driven insights to optimize strategies and demonstrate ROI.
Work closely with internal teams including alliances, sales, product marketing, content, and customer marketing to ensure seamless integration and consistent messaging across all partner-facing activities.
Gather and analyze market trends, competitor activities, and partner feedback to identify new opportunities and areas for optimization within the partner ecosystem.

Requirements

What you’ll need

5+ years of experience in B2B enterprise software, specializing in partner, channel, or alliance marketing
Proven track record of developing and executing successful marketing strategies
Strong cross-functional influence and relationship-building skills with internal teams and external partners
Excellent project and budget management abilities, handling multiple priorities and optimizing marketing spend
Data-driven mindset with experience using marketing automation and CRM tools (e.g., Marketo, Salesforce) to measure performance
Strategic, adaptable, and self-motivated communicator with strong critical thinking skills and a relevant bachelor’s degree

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B enterprise softwarepartner marketingchannel marketingalliance marketingmarketing strategiesdemand generationcampaign developmentlead generationproject managementbudget management

Soft Skills

cross-functional influencerelationship-buildingproject managementcritical thinkingcommunicationadaptabilityself-motivationdata-driven mindset