Senior Manager – Workday HCM
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Manager, Omnichannel Analytics
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full-time
Posted on:
Location: Illinois • 🇺🇸 United States
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💰 $150,000 - $175,000 per year
Job Level
Mid-LevelSenior
Tech Stack
PythonScikit-LearnSQLTableauTensorflow
About the role
- Design, implement, and validate predictive models to assess marketing program effectiveness
- Build machine learning models (classification and regression) for customer segmentation and targeting
- Analyze large datasets to identify trends, patterns, and insights informing marketing strategy
- Develop and deploy ML algorithms to optimize marketing efforts and customer targeting
- Implement reporting and visualization tools to communicate findings to senior leadership and stakeholders
- Collaborate closely with marketing, analytics, IT, and agency partners to ensure data integrity and alignment with business objectives
- Stay up-to-date with AI and machine learning trends and promote innovation
- Provide technical expertise across the team and supervise vendor resources on day-to-day tasks
- Ensure thorough documentation of methodologies, processes, and model performance for reproducibility and knowledge sharing
Requirements
- Accredited Bachelor’s degree required
- 5+ years of experience in data science, statistics, analytics, or related field with a focus on marketing analytics
- Proven experience leading analytic projects and hands‑on development of predictive models and machine learning algorithms
- Experience with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA)
- Experience with customer segmentation and lead scoring
- Experience in vendor management and overseeing data collection processes
- Proficiency in Python, R, or SQL
- Experience with machine learning frameworks (e.g., TensorFlow, Scikit-learn)
- Experience with data visualization tools (e.g., Tableau, Power BI) and statistical analysis software
- Strong analytical and problem-solving skills
- Excellent verbal and written communication skills
- Demonstrated ability to lead and motivate teams, manage projects, and drive strategic initiatives
- Ability to work collaboratively in a fast-paced, dynamic environment
- Willingness/ability to travel up to 25% domestically; international travel may be required
