Enterprise Business Development Representative
Toast
SFDC
Demand Generation Manager
Contentful
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $143,000 - $193,000 per year
Job Level
Mid-LevelSenior
Tech Stack
SFDC
About the role
- Manage campaigns and programs that build pipeline and ladder up to Contentful’s revenue goals and company objectives
- Develop and execute global integrated, buyer journey-driven demand generation campaigns in collaboration with Sales, Product, and other Marketing functions
- Ideate creative campaigns that engage target personas across online and offline channels
- Develop, execute, analyze, and optimize campaigns and programs to drive pipeline and bookings that meet Marketing’s influenced and originated contributions goals
- Collaborate with Field organization, including BDRs, to enable and activate promotions and follow-ups of demand generation campaigns and programs
- Assess campaign effectiveness using measurement and attribution modeling techniques to optimize future programs
- Monitor lead creation and influence by program message, persona, and vertical
- Collaborate with and project manage cross-functional teams and vendors to ensure deliverables are on time and on budget
- Review campaign performance, compile lessons learned, and communicate recommendations for improvement to stakeholders
- Navigate complex workflows, working relationships, and regional differences to contribute to a collaborative working environment
Requirements
- 4+ years B2B demand generation marketing, SaaS experience preferred
- Proven track record of creating and executing successful demand generation campaigns that have resulted in increased lead generation and revenue growth
- Strong understanding of B2B sales cycles, buyer personas, and customer journey mapping
- Ability to pull and analyze data and make informed decisions for future performance
- Experience working for a fast-growing B2B software company
- Experience in executing global demand generation campaigns, including collaboration with Product Marketing, Partner Marketing, Content, Web, Paid Media, Lifecycle, Marketing Ops, Marketing Analytics, Field Marketing, and Sales teams
- Ability to initiate tasks and work independently, with strong attention to detail
- Experience using marketing automation platforms such as Marketo, Eloqua or Pardot
- Experience with Salesforce.com
Benefits
- Join an ambitious tech company reshaping the way people build digital experiences
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
- Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
- A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
- Company paid parental leave to care for and focus on your growing family
- Use your personal annual education budget to improve your skills and grow in your career
- A full range of virtual and in-person events, including workshops, guest speakers, and team activities
- An annual wellbeing stipend to care for your physical, financial, or emotional health
- A monthly communication stipend and phone hardware upgrade reimbursement
- New hire office equipment stipend for hybrid or distributed employees
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationcampaign managementdata analysisbuyer journey mappinglead generationrevenue growthcampaign optimizationattribution modelingproject managementB2B marketing
Soft skills
collaborationattention to detailindependent workcommunicationcreativityproblem-solvingstakeholder managementadaptabilityorganizational skillsstrategic thinking
