Director, Growth Marketing
Caseware
ABM/Campaign Operations Manager, Marketing
Collectly
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $100,000 - $160,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop and operationalize account-based marketing strategies for Collectly’s ICP accounts
- Run integrated plays across ads, outbound, events, direct mail, and content ensuring cohesive account journeys
- Build campaigns that target multiple personas across buying committees enabling sales to engage at multiple levels
- Own campaign workflows, tooling, targeting lists, and reporting processes to make ABM/ABX repeatable and scalable
- Partner with SDRs and AEs on campaign execution, account insights, and enablement resources to maximize conversion
- Build dashboards, track campaign influence on pipeline, and provide insights that guide optimizations
- Continuously test tactics, cadences, and channel mixes to refine Collectly’s ABM/ABX playbook
Requirements
- 4+ years in B2B demand generation, campaigns, or ABM/ABX roles (SaaS or healthcare tech preferred)
- Proven success operationalizing account-based programs that influenced pipeline and revenue
- Strong understanding of multi-channel orchestration (digital, outbound, events, content)
- Highly analytical and data-driven, with proficiency in Salesforce, HubSpot, 6sense, or equivalent tools
- Excellent communicator, skilled at collaborating with Sales and SDRs
- Comfortable in a fast-moving, startup environment with shifting priorities
- Located in the San Francisco Bay Area as this is a hybrid role with a 3 day in office requirement
