Collectly

Product Marketing

• Develop positioning and messaging frameworks that clearly differentiate Collectly in the market.
• Lead GTM plans for new product launches and feature rollouts, including messaging, collateral, and enablement.
• Create high-impact customer marketing assets: case studies, testimonials, video spotlights, and customer stories.
• Partner with Sales and Customer Success to amplify customer advocacy and expand adoption.
• Drive voice-of-customer initiatives, gathering feedback and insights to inform product and marketing strategy.
• Build and maintain sales enablement resources (battlecards, pitch decks, one-pagers) along with the support of head of sales enablement.
• Analyze competitive landscape and market trends to refine Collectly’s positioning.

Founding Product Marketing Manager

Operations

• Develop and operationalize account-based marketing strategies for Collectly’s ICP accounts
• Run integrated plays across ads, outbound, events, direct mail, and content ensuring cohesive account journeys
• Build campaigns that target multiple personas across buying committees enabling sales to engage at multiple levels
• Own campaign workflows, tooling, targeting lists, and reporting processes to make ABM/ABX repeatable and scalable
• Partner with SDRs and AEs on campaign execution, account insights, and enablement resources to maximize conversion
• Build dashboards, track campaign influence on pipeline, and provide insights that guide optimizations
• Continuously test tactics, cadences, and channel mixes to refine Collectly’s ABM/ABX playbook

ABM/Campaign Operations Manager, Marketing

Sales Development Rep

• Research and build a strategic pipeline through multi-channel outreach, targeting enterprise accounts and senior decision-makers.
• Leverage tools like Salesforce, ZoomInfo, LinkedIn, Orum, to execute outbound strategies, focusing on phone calls as a primary method of engagement.
• Develop, nurture, and qualify new opportunities from initial outreach to booked meetings
• Follow up with inbound leads from marketing campaigns and events, driving them effectively through the sales funnel
• Work closely with the Director of SDR to align on outbound prospecting strategies, target accounts, and messaging.
• Build and manage outreach campaigns using data-driven insights to identify and prioritize strategic accounts.
• Continuously evaluate and improve prospecting tactics to increase pipeline generation and efficiency.

Founding Product Marketing Manager

ABM/Campaign Operations Manager, Marketing

Sales Development Representative