CO-OP Architecture

Marketing

• Plan and execute data-driven campaigns and targeted customer journeys to be executed through Salesforce Marketing Cloud (SFMC).
• Analyze campaign performance with Marketing Analytics and Targeted Marketing teams, using real-time data to optimize digital marketing effectiveness on owned channels.
• Collaborate with commodity teams, customer experience (CX), Digital Experience (DX), CRM and local Co-op marketers to align campaigns with sales targets and promotions.
• Lead projects to enhance capabilities and effectiveness of targeted, customer-centric digital marketing through owned channels including email and app.
• Stay current on AI and tech advancements to maximize marketing technology investments.
• Report to the Senior Manager, Targeted Marketing and work closely with CX, EIM, commodity leaders, and local Co-op partners.

Senior Specialist, Targeted Marketing

• Manage consumer centric marketing efforts for Co-op’s food business line and deliver results on shelves, signs, and screens across the Co-op Retailing System.
• Develop and execute a strategic media mix including traditional and digital media to support centralized marketing campaigns and programs targeted toward food consumers.
• Collaborate with operations, category management, food promotions, and marketing stakeholders to develop in-store experience and digital strategy.
• Work closely with strategic business units and local Co-ops to ensure central marketing meets their needs and is efficiently executed at the local level.
• Provide clear communication and guidance to local Co-ops in execution of central marketing campaigns through stakeholder engagement and collaboration.
• Lead development and implementation of Seasonal campaigns, Store Brands Marketing strategies, and Fresh Department Marketing Strategies.
• Measure effectiveness of marketing strategies and apply learnings to continuously improve business results and consumer engagement.
• Report to the Manager, Consumer Marketing and work with marketing professionals, commodity leaders, and local Co-op partners.

Senior Marketing Specialist, Food

Project Manager

• Utilize established best practices to understand business objectives and establish and manage scope, schedule, budget, change management, risk mitigation, project governance, and safety requirements
• Utilize risk management and procurement strategies tailored to project timing and complexity to engage external resources or materials
• Develop comprehensive Request For Expenditure (RFE) including capital budget, business case, and feasibility with project sponsor and operating business unit
• Support annual corporate budget planning by providing preliminary budget estimates and resource forecasting
• Oversee completion of conceptual or detailed designs, technical investigations, assessments, inspections, and monitor and control construction activities
• Provide contract administration and contract management services
• Monitor and control the project budget by reviewing and approving expenses, maintaining accurate estimate to completion forecast, and reconciling and closing the RFE upon project completion
• Annual travel up to 20% may be required
• Work closely with engineering technology and design team, real estate team, health and safety team, and operating/supporting business units to lead or support stakeholders through the full project life cycle

Sales

• Promote, sell, and deliver after-sales service of a full line of agricultural equipment products
• Conduct customer needs assessments, offer product solutions, prepare quotes, negotiate pricing, and close sales
• Identify new business opportunities and follow up on leads within assigned territory or customer base
• Deliver crop input, feed, fuel, and lubricant leads to appropriate colleagues
• Build and maintain strong relationships with farmers, contractors, and agribusiness clients
• Attend trade shows, demonstrations, and community events to promote equipment and services
• Collaborate with internal teams to develop marketing campaigns or promotions
• Maintain accurate records of sales calls, customer interactions, and equipment orders in the CSM system
• Support location operations during peak seasons and follow Asset Protection and Safety Management systems
• Report to the Crop Inputs Team Leader and work collaboratively with the ag sales team to deliver integrated farm solutions

Territory Equipment Sales

• Provide agronomic support, service, and knowledge to local co-op customers.
• Perform field scouting, agronomic troubleshooting, crop planning, fertility and crop protection recommendations.
• Act as the customer's trusted advisor for Riverbend Co-op products and services including Crop Protection, Agronomy and Fertilizer.
• Deliver on-farm services and apply digital agriculture technologies.
• Build and maintain strong customer relationships and expand sales to new customers.
• Collaborate on inventory management, product blending, and safe delivery of fertilizer, seed, and chemicals.
• Organize grower engagement activities (plot tours, Lunch & Learns, field days) and ensure accurate paperwork.
• Achieve sales, margin, and inventory targets and uphold safety, regulatory, and operational procedures.
• Hybrid role requiring residence within a 125 km radius of Tullis, Saskatchewan.

Senior Specialist, Targeted Marketing

Senior Marketing Specialist, Food

Project Manager

Territory Equipment Sales

Sales Partner – Ag Solutions