CO-OP Architecture

Senior Specialist, Targeted Marketing

CO-OP Architecture

full-time

Posted on:

Origin:  • 🇨🇦 Canada

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Job Level

Senior

Tech Stack

Cloud

About the role

  • Plan and execute data-driven campaigns and targeted customer journeys to be executed through Salesforce Marketing Cloud (SFMC).
  • Analyze campaign performance with Marketing Analytics and Targeted Marketing teams, using real-time data to optimize digital marketing effectiveness on owned channels.
  • Collaborate with commodity teams, customer experience (CX), Digital Experience (DX), CRM and local Co-op marketers to align campaigns with sales targets and promotions.
  • Lead projects to enhance capabilities and effectiveness of targeted, customer-centric digital marketing through owned channels including email and app.
  • Stay current on AI and tech advancements to maximize marketing technology investments.
  • Report to the Senior Manager, Targeted Marketing and work closely with CX, EIM, commodity leaders, and local Co-op partners.

Requirements

  • 6-9 years of relevant progressively responsible marketing experience.
  • Bachelor’s degree in commerce, preferably majoring in marketing (a combination of relevant education and experience may be considered).
  • Background in Salesforce Marketing Cloud, campaign management and marketing analytics are assets.
  • Experience planning and executing data-driven campaigns and targeted customer journeys using SFMC.
  • Ability to analyze campaign performance and optimize digital marketing on owned channels.
  • Experience collaborating with commodity teams, CX, DX, CRM and local Co-op marketers.
  • Experience leading projects to enhance digital marketing capabilities and deliver targeted customer-centric marketing.
  • Familiarity with AI and marketing technologies to adapt marketing tools and platforms.
  • May be required to complete a criminal record check as a position of trust.