Director of Product Marketing
Persado
CloudGo
Marketing Manager, Brand and Client
Net at Work
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $120,000 per year
Job Level
Mid-LevelSenior
Tech Stack
CloudERP
About the role
- Founded in 1996, Net at Work is one of North America’s largest technology advisors and solution providers for small and mid-size businesses. Lead marketing efforts to understand multiple business unit solutions, customer base, segmentation, addressable market, target industries, product, and service offerings. Define both product and vertically oriented go-to market strategies spanning cross-practice, cross-market initiatives to differentiate Net at Work and its solutions. Create campaign visions and integrate marketing plans with business unit stakeholders. Engage and collaborate with in-house creative and marketing execution team and leverage agile principles to create and execute marketing campaigns. Oversee development of channel activation plans, buyer personas, client target strategy and customer journey maps by persona to broaden awareness, deepen engagement, and drive leads/pipeline. Directly engage with practice leaders, client experience leaders, executive team members, partner managers, and other stakeholders on campaign planning and execution. Incorporate corporate messaging, value propositions and content to develop cross company, client focused marketing assets and co-branded content. Determine market segmentation and trends, buyer profiles and personas, and purchase triggers to create compelling stories for campaign execution. Lead market analysis (competitive, trends and white space opportunities) and make recommendations to business stakeholders. Recommend content strategy deployment including derivative content and channels. Be accountable for helping achieve quality lead goals and achieve KPIs through end-to-end marketing activities. Segment and validate target markets and define ideal customer profile to position cross-country and partner solutions. Drive brand awareness, client marketing, and cross portfolio solutions with both installed clients and external markets. Develop and execute go-to market strategy, including content creation and tactical campaigns alongside demand generation and practice resources to impact MQL generation goals. Work with events team to identify key conferences and events for sponsorship/participation; plan client round tables, webinars, proprietary networking events. Conceptualize and develop solution messaging and materials to position technology and implementation solutions. Deliver sales training and resources with sales enablement to increase mindshare and product adoption in support of revenue targets for the global sales organization. Establish, track, and measure appropriate KPIs to understand impact of programs on sales cycles and pipelines. Collaborate with marketing, sales enablement, direct sales, ISV marketing relations, professional services, communications, IT, and other stakeholders to align resources.
Requirements
- Knowledge of SMB technology consulting and ERP landscape or similar enterprise applications for the SMB market. Experience in working with partners and channel communities. Research and analysis of competition and pricing and ability to craft Net at Work differentiators and incorporate into messaging, positioning, and the go-to-market strategy. Skilled in gathering information from multiple data sources and collaborating with stakeholders to synthesize and deliver effective and timely campaigns. Ability to work in a matrixed environment and build trusted relationships across a diverse group of stakeholders. An understanding of how to communicate priorities, mitigate impacts, and manage multiple technical projects with competing deadlines and stakeholders, and where requirements often change. Strong passion for client-centered marketing and delivering a consistent, compelling, and impactful client journey of content and experiences. Executive presence with the ability to present ideas, make recommendations, provide rationale, and advise leaders and their teams on communications and marketing strategy. Results-oriented with strong time management skills and capable of performing well in a fast-paced environment, act with a sense of urgency in executing plans, and highly organized to effectively manage multiple projects with tight deadlines. Excellent written and verbal communication skills with a demonstrated ability to provide compelling external-facing materials. Minimum of 5 years in developing strategic, integrated marketing plans and delivering execution of brand marketing achievements in the tech industry Background in marketing cloud-based services and solutions. A proven record of crafting compelling positioning and thought leadership content. Hands-on ability to build a range of marketing and sales assets (including on-message product demo videos, sharp succinct slide pitch-decks, battle cards, etc.) Experience with project management tools to design and coordinate frequent and intricate campaigns. Innovative, analytical, process- and detail-oriented. Exceptional team player with proven ability to lead through influence. Excellent written, verbal, and visual communication.
