Marketing

• Manage consumer centric marketing efforts for Co-op’s food business line and deliver results on shelves, signs, and screens across the Co-op Retailing System.
• Develop and execute a strategic media mix including traditional and digital media to support centralized marketing campaigns and programs targeted toward food consumers.
• Collaborate with operations, category management, food promotions, and marketing stakeholders to develop in-store experience and digital strategy.
• Work closely with strategic business units and local Co-ops to ensure central marketing meets their needs and is efficiently executed at the local level.
• Provide clear communication and guidance to local Co-ops in execution of central marketing campaigns through stakeholder engagement and collaboration.
• Lead development and implementation of Seasonal campaigns, Store Brands Marketing strategies, and Fresh Department Marketing Strategies.
• Measure effectiveness of marketing strategies and apply learnings to continuously improve business results and consumer engagement.
• Report to the Manager, Consumer Marketing and work with marketing professionals, commodity leaders, and local Co-op partners.

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