Marketing Operations Specialist
HighlightTA
Sr. Marketing Operations & Technology Manager
Cloudflare
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
CloudCyber SecurityDNS
About the role
- The Sr. Marketing Operations & Technology Manager will play a pivotal role in driving efficiency, scalability, and performance within the marketing organization at Cloudflare. This role focuses on ensuring operational excellence, optimizing processes, and delivering actionable insights to support marketing campaigns and strategies. You’ll partner closely with cross-functional teams, including demand generation/marketing, sales operations, and Enterprise IT, to ensure alignment and effectiveness.
- Key Responsibilities
- Process Optimization—Develop and manage scalable workflows, systems, and processes to support marketing initiatives.
- Oversee campaign execution frameworks (ABM, MQA, etc.) and ensure consistency across global teams.
- Evaluate and improve lead management processes, including lead scoring, routing, and nurturing.
- Data & Analytics—Deliver actionable insights and recommendations to enhance campaign effectiveness and drive business outcomes.
- Collaborate with the business intelligence team to integrate marketing data into enterprise reporting.
- Technology Management—Ensure tools are effectively integrated and utilized.
- Evaluate and implement new technologies to enhance marketing capabilities and efficiency.
- Collaboration & Communication—Partner with revenue operations and enablement teams to ensure seamless alignment between marketing and sales.
- Work closely with demand generation, field, and product marketing teams to support campaign execution.
- Communicate operational performance and insights to leadership and stakeholders.
Requirements
- Bachelor's degree in marketing, business, or a related field; MBA preferred.
- 10+ years of experience in marketing operations at a high growth Enterprise SaaS organization.
- Deep domain expertise with integrated B2B marketing, lead & pipeline management, multi-touch attribution, email marketing, data strategy & governance, and system integration.
- Expertise in marketing automation platforms (e.g., Marketo, Salesforce, Demand base) and CRM systems.
- Strong background in data analysis, performance measurement, and marketing attribution.
