Demand Generation Manager
Akkadian Labs
SQL
Senior Demand Generation Manager
Clearstory.build
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteJob Level
Senior
Tech Stack
SQL
About the role
- Own the full-funnel demand gen engine: digital, email, ABM, events, and campaigns
- Plan, execute, and optimize integrated campaigns that create awareness, drive demand, and accelerate SQL conversion
- Test and optimize paid channels (LinkedIn, Google, retargeting) to maximize ROAS
- Align with Product Marketing to turn messaging and value props into campaign narratives
- Own and execute the campaign calendar ensuring cohesive execution across audience segments
- Develop and execute ABM plays for strategic enterprise accounts
- Build and optimize lifecycle nurture programs for top-of-funnel and mid-funnel audiences based on buyer signals
- Collaborate with Sales to build tailored outreach programs, landing pages, and nurture sequences
- Influence lead scoring, routing, and lifecycle stage definitions with RevOps
- Own key metrics: MQL volume, funnel conversion, pipeline creation, and campaign ROI
- Build dashboards and report on campaign performance regularly
- Partner with RevOps to maintain campaign hygiene and attribution integrity
- Continuously iterate campaigns through A/B testing and data-backed insights
Requirements
- 5+ years of B2B SaaS demand generation experience, ideally in construction tech or vertical SaaS
- Proven track record owning pipeline and executing integrated campaigns that convert
- Hands-on experience managing paid digital programs and content-driven lead gen
- Analytical thinker with strong funnel intuition; ability to model impact and optimize to the number
- Comfortable in startup environments: move fast, stay flexible, thrive in ambiguity
- Excellent collaborator across Sales, Product Marketing, Content, and RevOps
- Comfortable with CRM (HubSpot), marketing automation, analytics dashboards, paid media platforms, and web tools
- Power user of AI tools in workflow
- Experience in construction tech, field services, or skilled trades is a plus
- Bonus: Experience marketing to field-facing buyers (construction, logistics, services)
- Bonus: Familiarity with ABM tools and outbound intent platforms
- Bonus: Experience in PLG and sales-assisted motions
