Demand Generation Manager
Akkadian Labs
SQL
Senior Email Marketing Manager
Level Access
full-time
Posted on:
Origin: • 🇨🇦 Canada
Visit company websiteJob Level
Senior
Tech Stack
SQL
About the role
- Lead end-to-end email communications strategy from top-of-funnel campaigns to customer lifecycle programs
- Partner with Sales, Product, Customer Success, and Demand Generation to define targeting and personalize campaigns
- Manage an email calendar for newsletters, events, webinars, lifecycle journeys, and product launches
- Work with Marketing Ops on systems, data, and reporting
- Design and implement multi-channel nurture programs tailored to buyer stages and personas
- Manage automated workflows, emails, and triggers in HubSpot
- Deliver newsletters, event/webinar comms, customer onboarding/feature adoption/renewal/upsell campaigns, and product launch communications
- Ensure scalability and consistency using a modular HTML/CSS template system
- Develop data-driven segmentation using firmographic, behavioral, and intent data
- Integrate product usage data and customer health metrics into targeting strategies
- Leverage AI for predictive lead scoring, hyper-personalized content, and automated optimization
- Establish A/B and multivariate testing framework and audience/channel-level tests
- Collaborate with MOps to build dashboards reporting email performance and funnel metrics
- Use insights to optimize nurture programs, segmentation, and engagement
- Manage governance and compliance: GDPR, CAN-SPAM, CASL, deliverability, SPF/DKIM/DMARC, consent management, subscription preferences, and list hygiene
- Ensure accessibility in email communications
Requirements
- 5+ years running HubSpot Marketing Hub (Enterprise preferred)
- Shown success building end-to-end email communications strategies and high-performing nurture programs
- Expertise in segmentation, personalization, and audience management
- Experience using AI-driven tools for predictive scoring, personalization, and campaign optimization
- Hands-on HTML/CSS for email and landing page optimization
- Strong analytical skills and ability to deliver actionable insights via dashboards and reporting
- Experience integrating HubSpot with Salesforce, webinar/event tools, and BI platforms
- Experience in B2B SaaS or enterprise software marketing
- (Nice to have) Familiarity with ABM programs and intent-based targeting
- (Nice to have) Experience leading global programs with regional segmentation and localization
- (Nice to have) Familiarity with Digital Accessibility
