Growth Marketing Manager, Enterprise
Kahoot!
SQL
Growth Marketing Manager, Enterprise
Kahoot!
full-time
Posted on:
Origin: • 🇩🇰 Denmark
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
SQL
About the role
- Act as the strategic link between sales and marketing to grow B2B enterprise customer base through account-based marketing and lead generation.
- Own end-to-end campaign process: strategic planning, execution, budgeting, implementation, and performance tracking.
- Develop and implement integrated inbound and outbound, account-based campaigns targeting large enterprise accounts aligned with sales objectives.
- Design and execute organic and paid campaigns to drive awareness, engagement, and conversion across verticals and markets.
- Manage full campaign lifecycle and follow up on KPIs across the marketing-sales funnel (MQL → SQL → Opportunities).
- Create detailed campaign reports and analytics to demonstrate ROI and inform data-driven optimizations.
- Collaborate cross-functionally with sales, product, CX and leadership to ensure campaign alignment with business goals.
- Utilize marketing automation tools to optimize lead generation, nurturing, and conversion strategies.
- Proactively identify, test and implement new opportunities, initiatives and tools to optimize campaign effectiveness.
- Develop targeted and scalable content and messaging frameworks for enterprise campaigns based on best practices and learnings.
- Work with sales and commercial excellence teams to create and train teams for account-based outreach activities.
- Create quarterly campaign plans and report on key KPIs in alignment with sales and revenue targets.
Requirements
- 5+ years of experience in B2B marketing with sales teams and senior stakeholders and managing the marketing-sales funnel from MQL to Opportunity.
- Proven track record of driving, reporting and improving marketing and sales results through account-based marketing and lead generation, preferably in the B2B SaaS industry.
- Adavanced knowledge in marketing automation, CRM, performance marketing and outreach tools such as Hubspot and LinkedIn Sales Navigator.
- Experience in driving, overseeing and evaluating organic and paid campaigns and collaborating with external partners and agencies incl. relevant tools such as Google Ads, LinkedIn Ads etc.
- Analytical with advanced commercial understanding of lead stages, KPIs, and campaign performance and conversion.
- A good understanding of and passion for technology/Edtech and customer experience and sales is a must.
- Demonstrated project management experience.
- Proactive, self-driven, well-organized and energized by a performance- and result-oriented environment.
- Excellent English communication skills.
- Bachelor's or Master’s degree in marketing, business administration, branding or similar.
- Proven ability to think holistically and strategically and execute methodically.
