Growth Marketing Manager, Enterprise
Kahoot!
SQL
Growth Marketing Manager, Enterprise
Kahoot!
full-time
Posted on:
Origin: • 🇳🇴 Norway
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
SQL
About the role
- Serve as the strategic link between sales and marketing, focusing on B2B enterprise customer acquisition.
- Develop and implement integrated inbound and outbound, account-based marketing campaigns targeting large enterprise accounts, aligning closely with sales team objectives.
- Design and execute both organic and paid marketing campaigns to drive awareness, engagement, and conversion for different verticals, markets and teams.
- Manage full campaign lifecycle, including planning, budgeting, implementation, and performance tracking.
- Own and follow up on key performance indicators for B2B campaigns and report on stages and conversions within the marketing-sales funnel (MQL to SQL and opportunities).
- Create detailed campaign reports and analytics to demonstrate ROI and inform strategic decisions; implement data-driven optimizations.
- Collaborate cross-functionally with sales, product, CX and leadership teams to ensure campaign alignment with business goals.
- Utilize marketing automation tools to optimize lead generation, nurturing, and conversion strategies.
- Proactively identify and test new opportunities, initatives and tools to continuously optimize campaign effectiveness.
- Develop targeted and scalable content and messaging frameworks for enterprise campaigns based on best practices and learnings.
- Work closely with sales and commercial excellence teams to implement streamlined processes and train teams for account-based outreach activities.
- Create quarterly campaign plans and report on key KPIs in alignment with sales and revenue targets.
Requirements
- 5+ years of experience in B2B marketing with sales teams and senior stakeholders and managing the marketing-sales funnel from MQL to Opportunity.
- Proven track record of driving, reporting and improving marketing and sales results through account-based marketing and lead generation, preferably in the B2B SaaS industry.
- Adavanced knowledge in marketing automation, CRM, performance marketing and outreach tools such as Hubspot and LinkedIn Sales Navigator.
- Experience in driving, overseeing and evaluating organic and paid campaigns and collaborating with external partners and agencies incl. relevant tools such as Google Ads, LinkedIn Ads etc.
- Analytical with advanced commercial understanding of lead stages, KPIs, and campaign performance and conversion.
- A good understanding of and passion for technology/Edtech and customer experience and sales is a must.
- Demonstrated project management experience.
- Proactive, self-driven, well-organized and energized by a performance- and result-oriented environment.
- Excellent English communication skills.
- Bachelor's or Master’s degree in marketing, business administration, branding or similar.
- Proven ability to think holistically and strategically and execute methodically.
