Product Manager, Growth
Sift
Go
Marketing Manager, Engagement & Retention – Lifecycle Marketing
Cents
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $95,000 - $120,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Go
About the role
- Email Marketing & Campaign Strategy: Develop and optimize email marketing strategies, oversee calendar, segmentation, personalization, and A/B testing; Collaborate with product marketing, content, and design teams to create nurture campaigns; Partner with product marketing and demand generation to optimize targeting and messaging; Own end-to-end lifecycle campaign programs from conception through execution
- Customer Journey Optimization & Testing: Map the complete operator journey and identify drop-offs, gaps, and improvement areas; Execute comprehensive quarterly A/B testing plans to improve the customer journey; Optimize onboarding flows, automations, and cross-channel touchpoints; Analyze campaign performance and suggest strategic adjustments to maximize impact
- Social Media Strategy & Go-to-Market: Own social media strategy and execution as part of broader go-to-market initiatives; Develop social media campaigns supporting lifecycle marketing objectives; Identify growth opportunities based on market trends and operator behavior
- Cross-Functional Collaboration, Analytics & Strategic Development: Lead planning and execution of key marketing initiatives across multiple teams; Work with Product, Customer Success, Sales, and Operations for integrated campaign execution; Analyze data to maximize email performance for acquisition, conversion, & growth; Proof and QA campaigns to ensure error-free execution and ideal user experience; Ensure compliance with marketing regulations (CAN-SPAM, TCPA, CCPA); Stay updated on B2B SaaS marketing trends and best practices; Identify opportunities to optimize operator experience and drive business growth
Requirements
- 3-5 years email marketing or lifecycle marketing experience with proven track record in B2B SaaS
- Strong background in email marketing: campaign strategy, segmentation, A/B testing, optimization
- Multi-channel marketing experience including email, social media, and on-site optimization
- Proven ability owning campaign programs from conception through execution
- HubSpot expertise strongly preferred - marketing automation, workflows, and reporting
- Experience with Iterable, Marketo, Figma, Asana, Google Workspace, analytics platforms
- Understanding of lifecycle metrics: engagement rates, retention, churn, expansion
- Knowledge of regulatory requirements (CAN-SPAM, TCPA, CCPA)
- Nice to have: Copywriting skills, HTML/CSS knowledge
- High-growth SaaS startup experience
- B2B marketing or go-to-market strategy background serving small business customers
- Account-based marketing (ABM) experience and strategy development
- Social media marketing and go-to-market campaign development experience
- Experience with AI frameworks and tools for lifecycle marketing optimization, including predictive analytics, machine learning-driven segmentation, & automated personalization
- Familiarity with vertical SaaS business models and customer success strategies
- Passion for Cents' mission and commitment to empowering small business owners
