Cents

Marketing

• Email Marketing & Campaign Strategy: Develop and optimize email marketing strategies, oversee calendar, segmentation, personalization, and A/B testing; Collaborate with product marketing, content, and design teams to create nurture campaigns; Partner with product marketing and demand generation to optimize targeting and messaging; Own end-to-end lifecycle campaign programs from conception through execution
• Customer Journey Optimization & Testing: Map the complete operator journey and identify drop-offs, gaps, and improvement areas; Execute comprehensive quarterly A/B testing plans to improve the customer journey; Optimize onboarding flows, automations, and cross-channel touchpoints; Analyze campaign performance and suggest strategic adjustments to maximize impact
• Social Media Strategy & Go-to-Market: Own social media strategy and execution as part of broader go-to-market initiatives; Develop social media campaigns supporting lifecycle marketing objectives; Identify growth opportunities based on market trends and operator behavior
• Cross-Functional Collaboration, Analytics & Strategic Development: Lead planning and execution of key marketing initiatives across multiple teams; Work with Product, Customer Success, Sales, and Operations for integrated campaign execution; Analyze data to maximize email performance for acquisition, conversion, & growth; Proof and QA campaigns to ensure error-free execution and ideal user experience; Ensure compliance with marketing regulations (CAN-SPAM, TCPA, CCPA); Stay updated on B2B SaaS marketing trends and best practices; Identify opportunities to optimize operator experience and drive business growth

Marketing Manager, Engagement & Retention – Lifecycle Marketing