CAVALLO

Product Marketing

• Providing product positioning and messaging that presents our product’s value proposition in a way that resonates and clearly articulates how we create value for our customers
• Conducting market intelligence to determine user and buyer personas, purchase motivators, competitive landscape intelligence, and use case scenarios
• Developing and executing innovative campaigns that drive product adoption, demand generation, and supports the retention of existing customers and the acquisition of new customers
• Assessing the effectiveness of the marketing campaigns on an ongoing basis, and scaling and/or modifying based on results
• Working closely with the Product Team to create relevant content - case studies (written and video), marketing videos, blog posts, fact sheets, product cards, webinars, etc.

Product Marketing Manager

Architect

• Act as Cavallo’s internal authority on Business Central capabilities, constraints, extension patterns, and data structures.
• Shape Mission Control’s workflow model, defining how Cavallo solves BC gaps in areas like jobs, warehouse, reservations, automation, and approvals.
• Influence Profit Scan’s BC integration by helping align costing, posting groups, and item valuations with our margin analytics engine.
• Advise Product Leadership on BC trends, competitive offerings, partner practices, and distribution use cases.
• Guide integration patterns for BC, including APIs, OData, events, data mappings, and Power Automate connectivity.
• Define workflow triggers, automation entry points, approval patterns, and orchestration logic across Mission Control, Business Central, and other systems.
• Strengthen Cavallo’s migration framework by defining GP-to-BC workflow transitions and identifying where Mission Control replaces legacy GP functionality.
• Serve as the primary resource for internal teams needing expert guidance on BC functionality, workflow design, automation opportunities, and ERP constraints.
• Engage directly with distributors, partners, and BC consultants to gather insights on real-world workflows and validate architectural decisions.

Business Central Strategy Advisor, Product Architect

Sales Engineer

• Supporting discovery calls with both prospective and current clients to determine scope and technical requirements for their strategic priorities.
• Properly aligning technical requirements with product modules to account for required use cases.
• Distill the pre-sales discovery into a concise message, outlining the salient technical, business, operational, and financial inefficiencies/challenges that Cavallo addresses with its products.
• Partnering cross-functionally to facilitate the pre and post sales engagements.
• Effectively demonstrating the product, and how it solves specific pain points, both in person and through virtual meetings.
• Tailoring demo messaging to specific audiences such as C-level and end users alike.
• Collaborating on demonstrations of Cavallo products through the use of presentations, existing customer solutions, white board, demos, and technical validation events.
• Preparing written documentation for implementation staff, outlining project scope and proof of concept setup and configurations discussed during pre-sales.
• Actively participating in all sales and regional meetings, QBRs, providing valuable contributions and technical leadership on many topics.
• Serving as a technical resource to answer any questions at any point in the project lifecycle, including Pre-Sales, Implementation, and Go Live.

Product Manager

• Define and maintain the strategy for Mission Control and related components across Business Central and additional ERP platforms.
• Translate market shifts, customer economics, and competitive insights into clear product priorities.
• Develop and maintain a clear, structured roadmap aligned with business goals, migration strategy, and segment priorities.
• Partner with Segment Leadership, Sales, Services, and Marketing to align product decisions with go-to-market needs.
• Lead customer research and translate findings into actionable insights for roadmap decisions.

Full-stack Engineer

• Developing and maintaining features to support evolving business needs and product requirements
• Participating in peer code reviews as part of our pull request process, helping ensure quality and knowledge sharing across the team
• Working within an agile team, contributing to iterative planning, development, and review cycles
• Writing well-structured, testable code with clear documentation
• Participating in a rotating on-call schedule (roughly one week out of eight) as part of our shared ownership model to help maintain reliability

Product Marketing Manager

Business Central Strategy Advisor, Product Architect

Sales Engineer

Product Manager

Software Developer II