Product Marketing Specialist
RoomRaccoon Hotel Tech
Job Level
Mid-LevelSenior
About the role
- Serve as the primary enablement owner across Product Marketing—supporting Sales, Customer Success, and Growth teams with the tools and context needed to confidently go to market.
- Develop and maintain solution and company education content —including customer-facing one-pagers, decks, use case explainers, and apply product messaging across key channels.
- Manage the GTM-side of product and feature launches from planning to execution, including internal documentation, customer communications, product FAQs, and release documentation for customers and prospects.
- Coordinate with product, marketing, and customer teams to ensure every launch is well-timed, clearly messaged, and aligned with customer needs and market context.
- Create and manage internal enablement materials such as case studies, competitive positioning battlecards, and FAQs.
- Manage enablement portal management and documentation governance in Guru.
- Apply persona and industry-specific insights to shape messaging applications, ensuring clarity, relevance, and consistency across content, campaigns, and enablement materials.
- Ensure teams are prepared for every major rollout and understand how to communicate value and differentiation effectively.
- Partner with the CRO, Product, RevOps, and Growth to support pricing and packaging development and iteration across Cardata’s growing product and services suite.
Requirements
- Alignment with our Core Values
- 4+ years of experience in product marketing, with proven ownership of product launches and enablement efforts
- Exceptional writing and storytelling skills, with the ability to synthesize technical or abstract concepts into clear, value-driven messaging
- Demonstrated success working independently across multiple projects and stakeholders
- Experience setting your own priorities and navigating ambiguity in fast-paced environments
- Understanding of B2B marketing and sales cycles, ideally in SaaS or enterprise environments
- Bonus: Background in vertical SaaS, enterprise software, or field-based customer segments
- Bonus: Experience building enablement infrastructure from the ground up
