Product Marketing

• Own the GTM strategy for Ironclad’s Sell-Side and Platform products, ensuring that launches are executed smoothly and effectively across all channels.
• Work closely with the Product, Marketing, Sales, and Customer Success teams to ensure full GTM readiness, from product messaging and positioning to collateral development and sales training.
• Develop comprehensive launch plans that include messaging, positioning, content, sales enablement materials, and training programs to support successful product adoption.
• Coordinate the timing and execution of product launches to ensure alignment with broader business and marketing objectives.
• Create new ways of working such as GTM & Product Councils to align stakeholders around launches as well as facilitate feedback directly from the field.
• Partner closely with the Product Management team to ensure that market needs and customer insights are being considered in the product development process.
• Provide feedback from customers, prospects, and the market to influence the prioritization of features and enhancements in the product roadmap.
• Act as the voice of the customer in product discussions, ensuring that new features and product developments are aligned with customer pain points and business goals.
• Create and refine product messaging and positioning that clearly articulates the value proposition of Ironclad’s products to target customers.
• Develop buyer personas, use cases, and value propositions that resonate with key audiences, including decision-makers in legal, procurement, sales, and other enterprise departments.
• Equip the Sales team with the tools, resources, and training needed to successfully position and sell Ironclad’s products.
• Develop product-centric sales collateral such as presentations, battle cards, case studies, and FAQs that help the Sales team overcome objections and close deals faster.
• Collaborate closely with Product Management, Engineering, and Customer Success to ensure alignment between product capabilities and customer needs.
• Work with Demand Generation and Marketing Communications teams to develop integrated campaigns that drive product awareness, lead generation, and customer engagement.
• Define key success metrics for product launches and GTM initiatives and track performance, product adoption, customer feedback, and sales pipeline impact.
• Provide regular reporting to leadership on product performance, key learnings from launches, and market feedback.

Senior Product Marketing Manager

Senior Director, GTM Marketing

Product Marketing Manager

Product Marketing Manager – Temporary

Product Marketing Specialist – Value Tools

Senior Product Marketing Manager