Carrot Fertility

Product Marketing Manager

Carrot Fertility

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $81,000 - $101,000 per year

Job Level

Mid-LevelSenior

About the role

  • Craft product positioning, support go-to-market planning, develop messaging, and execute launch activities to drive product adoption and customer satisfaction
  • Build foundational knowledge of Carrot’s products and industry
  • Stay up-to-date on trends and competitive landscape to inform product marketing activities
  • Conduct basic research to support positioning, messaging, and GTM activities
  • Draft and manage clear, actionable project plans for launches and campaigns
  • Translate technical features into compelling stories for diverse audiences
  • Plan and execute product/feature launches in partnership with Product, Sales, and broader Marketing
  • Create and update key enablement materials (e.g., pitch decks, one-pagers, demo scripts)
  • Support the maintenance and testing of Carrot’s demo environments
  • Collaborate with Product, Sales, Customer Success, and other teams to deliver unified product marketing initiatives
  • Facilitate feedback loops between stakeholders and the Product Marketing team
  • Leverage customer insights and feedback to strengthen product positioning and tailor marketing efforts
  • Support custom messaging for consultants, health plans, and other market segments
  • Utilize available data to assess campaign and launch performance, troubleshooting issues with support
  • Deliver reliable, high-quality outcomes on time and take ownership of projects
  • Anticipate risks and suggest process improvements
  • Operate comfortably in ambiguity and a constantly changing environment

Requirements

  • 4+ years of experience in B2B product marketing, with exposure to technology, health, or benefits industries
  • Demonstrated ability to execute marketing plans and product launches
  • Excellent verbal and written communication skills tailored to different audiences
  • Experience working cross-functionally (e.g., Product, Sales, Customer Success)
  • Proven organizational skills, with the ability to manage multiple projects to completion
  • Curiosity and willingness to learn quickly in a fast-paced environment
  • Experience marketing to HR, benefits, or healthcare buyers (preferred)
  • Familiarity with tools such as Asana, Figma, or JIRA (preferred)
  • Prior work in a mission-driven or health tech organization (preferred)