Cardata

Product Marketing

• Serve as the primary enablement owner across Product Marketing—supporting Sales, Customer Success, and Growth teams with the tools and context needed to confidently go to market.
• Develop and maintain solution and company education content —including customer-facing one-pagers, decks, use case explainers, and apply product messaging across key channels.
• Manage the GTM-side of product and feature launches from planning to execution, including internal documentation, customer communications, product FAQs, and release documentation for customers and prospects.
• Coordinate with product, marketing, and customer teams to ensure every launch is well-timed, clearly messaged, and aligned with customer needs and market context.
• Create and manage internal enablement materials such as case studies, competitive positioning battlecards, and FAQs.
• Manage enablement portal management and documentation governance in Guru.
• Apply persona and industry-specific insights to shape messaging applications, ensuring clarity, relevance, and consistency across content, campaigns, and enablement materials.
• Ensure teams are prepared for every major rollout and understand how to communicate value and differentiation effectively.
• Partner with the CRO, Product, RevOps, and Growth to support pricing and packaging development and iteration across Cardata’s growing product and services suite.

Product Marketing Manager

Recruitment

• End-to-end ownership of recruitment for all headcount (net new and backfills)
• Deliver a phenomenal candidate experience, ensuring timely responses, delivering feedback and closing the loop
• Tracking and analyze metrics, recruitment pipeline
• Partner with leaders to understand the business context and translate that into ideal candidate profiles, strategic sourcing, and a comprehensive interview process.
• Source and create a pool of highly qualified talent
• Train leaders on talent acquisition best practices that align with our culture and are relevant and contextualized
• Execute our employer brand strategy, including regularly posting on LinkedIn and Glassdoor, monitoring career page traffic and responding to reviews/comments
• Assist with other projects as needed (ex. ATS implementation)

Product Marketing Manager

Senior Talent Acquisition Specialist