Senior Director, Go-to-Market Programs and Strategy
Webflow
Senior Demand Generation Manager
Wagmo
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $140,000 - $160,000 per year
Job Level
Senior
About the role
- Own and execute Wagmo’s B2B demand generation strategy to build sustained, predictable pipeline and increase marketing’s contribution to revenue
- Manage and optimize multi-channel marketing campaigns across events, partnerships, paid media, SEO/SEM, email, and social that drive efficient top-of-funnel growth
- Establish Wagmo as an industry thought leader by developing and overseeing content programs that fuel industry awareness and power the demand generation pipeline
- Build and maintain outbound playbooks, persona-driven messaging frameworks, and sales enablement resources that fuel prospecting and deal progression
- Drive growth through distribution channel partnerships, owning strategy and pilots with new partners in collaboration with Lifecycle and Customer Marketing
- Develop and execute an experimentation roadmap, including A/B testing of campaigns, creative, and landing pages to improve conversion rates
- Engineer the B2B marketing ops engine with lead scoring, routing, and attribution systems that drive accountability and enable scale
- Rigorously analyze and report on campaign performance, turning insights into continuous improvement
- Report to the Director of Marketing and partner closely with Sales to translate GTM goals into campaigns that convert
Requirements
- 8+ years of proven B2B marketing, with a track record of owning demand generation strategies that directly drove pipeline and revenue
- Proven success partnering with enterprise sales teams, translating GTM goals into high-impact campaigns that convert leads into opportunities and closed deals
- Expertise in CRM systems and marketing automation tools (HubSpot, Salesforce preferred), with hands-on ownership of lead scoring, routing, and attribution systems that scale
- Hands-on expertise managing paid digital channels (e.g., LinkedIn, Google Ads, paid social, retargeting) to drive acquisition
- History of building thought leadership programs (events, webinars, whitepapers, research studies) that position companies as category leaders
- Experience building sales enablement content that equip sales teams to win
- Analytical mindset with the ability to interpret performance data and make strategic recommendations
- Creative mindset and ability to develop high-performing creative in partnership with design teams
- Proven ability to operate independently in a fast-moving, lean startup environment
