Wagmo

Performance Marketing

• Own and execute Wagmo’s B2B demand generation strategy to build sustained, predictable pipeline and increase marketing’s contribution to revenue
• Manage and optimize multi-channel marketing campaigns across events, partnerships, paid media, SEO/SEM, email, and social that drive efficient top-of-funnel growth
• Establish Wagmo as an industry thought leader by developing and overseeing content programs that fuel industry awareness and power the demand generation pipeline
• Build and maintain outbound playbooks, persona-driven messaging frameworks, and sales enablement resources that fuel prospecting and deal progression
• Drive growth through distribution channel partnerships, owning strategy and pilots with new partners in collaboration with Lifecycle and Customer Marketing
• Develop and execute an experimentation roadmap, including A/B testing of campaigns, creative, and landing pages to improve conversion rates
• Engineer the B2B marketing ops engine with lead scoring, routing, and attribution systems that drive accountability and enable scale
• Rigorously analyze and report on campaign performance, turning insights into continuous improvement
• Report to the Director of Marketing and partner closely with Sales to translate GTM goals into campaigns that convert

Senior Demand Generation Manager