Client Success Director
Empathy
Marketing Automation Specialist – Campaigns
CAPTRUST
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Plan and execute all digital marketing automation campaigns partnering with brand and content partners
- Manage and oversee all aspects of marketing automation and analytics to promote CAPTRUST brand and services
- Assist with management of marketing events/campaigns and ensure alignment with business priorities, demand forecasts, editorial strategy, and stakeholders
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and touch points
- Plan, execute, and measure experiments and conversion tests
- Devise and manage email A/B tests including subject lines, content, CTAs, cohorts, send time, and new features
- Partner with SEO, paid media, marketing database, content strategy, and website development/optimization/management
- Measure and report performance of digital marketing campaigns and assess against goals (ROI and KPIs)
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and vendor partners
- Use customer data such as web-behavior to drive message and content personalization
- Analyze the company’s digital marketing plan, identify strategic weaknesses, and make recommendations for improvements
- Support field sales through execution of email marketing programs
Requirements
- Bachelor’s degree or equivalent
- Minimum 5-7 years of B2B marketing communications experience (agency or in-house)
- Proven expertise building and orchestrating marketing automation campaigns across traditional and digital marketing, with focus on social media, life-stage marketing, and email marketing tactics
- Experience in business and technical writing, data analysis, market research, and project management
- Background in investments, wealth management, or finance is a plus
- Proficiency in marketing automation and CRM platforms such as Microsoft Dynamics and ClickDimensions
- Familiarity with project management and social media tools like Asana and Oktopost are a plus
- Solid knowledge of website analytics tools and other reporting platforms or the ability to learn and adapt to new marketing technologies
- Strong analytical skills and data-driven thinking
- Ability to plan, execute, and measure experiments and conversion tests
- Ability to devise email A/B tests, manage testing calendar, record results, and advise on improvements
- Ability to collaborate with SEO, paid media, marketing database, content strategy, and website development teams
- Excellent attention to detail, organization, and accountability
- Superior written communication skills and good interpersonal communication skills
- Ability to consistently meet deadlines and work on multiple projects in deadline-driven environments
- Self-starter with ability to work independently and in a collaborative team environment
