Lifecycle Marketing Manager, Workforce
FleetFox
SQL
Director, Growth Marketing
Murj | Empowering Modern Cardiac Device Care
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Lead
Tech Stack
SQL
About the role
- Build the quarterly growth plan and weekly pacing model (coverage, channel mix, CPL/CPA, CAC payback)
- Improve site→demo conversion, MQL→SQL/SAL, and speed-to-lead; publish a shared dashboard with Sales
- Stand up nurture by segment/stage and post-go-live communications that drive feature adoption and expansion
- Turn the site into a conversion engine—high-intent paths, landing pages, SEO content hubs, form/chat optimization
- Run search/social/display; manage budget pacing; keep a steady experiment cadence with clear keep/kill decisions
- Launch ABM 1:Few and 1:1 motions if Sales stands up SDR/named-accounts (phase 2)
- Own scoring/routing, attribution, UTM hygiene, and dashboards; transition to a MoPs hire as volume grows
- Lock lead definitions and SLAs with VP Sales/Sales Ops; review the funnel weekly and fix drop-offs fast
- Partner with Product Marketing on offers/positioning and with Brand/Comms on fast, on-brand assets
Requirements
- 8–12+ years in B2B SaaS growth/demand, including 3–5+ years leading programs or a small team
- Proven record driving marketing-sourced pipeline and improving funnel conversion; comfortable owning targets
- Strong hands-on with HubSpot and Salesforce (scoring, routing, campaigns, reporting); knows what “good” attribution looks like
- Channel depth across web/SEO, email/lifecycle, paid media; builds landing pages and nurture content that convert
- Practical test-and-learn mindset; can read signals and prioritize what moves the number
- Excellent partner to Sales; confident setting lead definitions and response SLAs and enforcing them diplomatically
- ABM program experience (nice to have)
- Healthcare tech experience (nice to have)
- Basic SQL/Looker/PowerBI familiarity (nice to have)
