Salary
💰 $86,400 - $132,000 per year
About the role
- Support Field Marketing & Events Team with ongoing enablement sessions and design training for MDRs and SDR onboarding
- Assist and manage cross-functional project timelines and internal task boards (Asana, Airtable, Notion); field inbound event requests and vet Sales participation
- Work with Webinar and MDR teams to craft GTM messaging for outbound and follow-up cadences
- Coordinate with Lead Gen and Rev Ops to streamline post-event content management and Sales-Marketing communication (e.g., Wistia uploads, on-demand libraries, recap distribution)
- Package promotional kits for Sales and PDRs with messaging, key takeaways, and enablement materials delivered before and after events
- Track and reconcile budgets, submit invoices, support forecasting, and oversee Sales Channel GTM budgeting
- Help negotiate and vet 3P vendor and sponsorship opportunities and partner with Sales Channel on event sponsorships
- Collaborate with SDR and Sales teams to align pre/post-event messaging, coordinate follow-ups, spiffs, and MQL/SQL lead routing
- Support AE/SDR alignment during trial periods targeting specific AEs and SDRs for webinars to drive MQL→SQL conversion
- Ensure clean handoff of event leads by implementing lead scoring, enrichment, and routing logic
- Improve Sales↔Marketing handoff processes and document outcomes, learnings, and ROI for events and webinars
Requirements
- 3–5 years of experience in event marketing, marketing operations, or integrated campaign management, ideally in a B2B environment
- Demonstrated ability to own and scale marketing programs from planning and execution to post-event analysis and reporting
- Proven track record of managing multiple, high-impact events or programs simultaneously under tight timelines
- Excellent communication skills with experience collaborating across cross-functional teams (e.g., Sales, Product Marketing, Ops) and external partners or vendors
- Highly organized and detail-oriented, with a strong ability to prioritize and self-manage in a fast-paced environment
- Fluency with project management and workflow tools such as Asana, Airtable, Notion, and Google Workspace
- Bonus: Experience at a high-growth B2B SaaS company or startup, especially supporting field marketing, ABM, or event-led growth
- Bonus: Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and budgeting tools or financial planning platforms