Flagler Health

Head of Marketing

Flagler Health

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Job Level

Lead

Tech Stack

ReactSQL

About the role

  • Refine and own Flagler’s story; translate technical capabilities into differentiated, buyer-friendly value propositions.
  • Produce case studies, one-pagers, white papers, videos, and impact stories that position Flagler as a category-defining AI leader.
  • Build collateral including pitch decks, battle cards, objection-handling guides, and executive messaging to help Sales close more accounts.
  • Ensure consistent messaging for the exec team, customer-facing teams, and external channels.
  • Design and execute multi-channel campaigns (email, LinkedIn, Google, conferences) that drive qualified leads and accelerate pipeline.
  • Partner with Sales to execute targeted outreach campaigns supporting key deals.
  • Establish Flagler’s presence at conferences, industry events, and across digital channels.
  • Stand up a marketing tech stack, track CAC, LTV/CAC, MQL→SQL, campaign ROI, and report KPIs directly to the CEO.
  • Work closely with Sales, Product, and leadership to ensure marketing strategy directly supports revenue growth.

Requirements

  • 6+ years of experience in B2B healthcare marketing, with ~2 years in a player/coach leadership role.
  • Proven expertise in Product Marketing (messaging, positioning, sales enablement, category leadership).
  • Skilled operator in Growth/Demand Generation, with hands-on experience running multi-channel campaigns.
  • Deep familiarity with analytics and funnel metrics (CAC, LTV/CAC, MQL→SQL, ROI).
  • Strong product marketing storytelling skills—able to translate complex AI/tech into buyer-ready messaging.
  • Knowledge of AI applications in healthcare.
  • Experience building a marketing tech stack and analytics dashboard.
  • Background in brand and content development as well as conference/event presence.
  • Exceptional storyteller who can simplify complex ideas into compelling narratives.
  • Scrappy and resourceful—thrives in an early-stage environment.
  • Ruthlessly focused on outcomes; knows how to separate noise from true conversion opportunities.