Murj | Empowering Modern Cardiac Device Care

Growth Marketing

• Build the quarterly growth plan and weekly pacing model (coverage, channel mix, CPL/CPA, CAC payback)
• Improve site→demo conversion, MQL→SQL/SAL, and speed-to-lead; publish a shared dashboard with Sales
• Stand up nurture by segment/stage and post-go-live communications that drive feature adoption and expansion
• Turn the site into a conversion engine—high-intent paths, landing pages, SEO content hubs, form/chat optimization
• Run search/social/display; manage budget pacing; keep a steady experiment cadence with clear keep/kill decisions
• Launch ABM 1:Few and 1:1 motions if Sales stands up SDR/named-accounts (phase 2)
• Own scoring/routing, attribution, UTM hygiene, and dashboards; transition to a MoPs hire as volume grows
• Lock lead definitions and SLAs with VP Sales/Sales Ops; review the funnel weekly and fix drop-offs fast
• Partner with Product Marketing on offers/positioning and with Brand/Comms on fast, on-brand assets

Director, Growth Marketing

Communications

• Own the narrative: Build and maintain the messaging ladder (company → solutions → proof) aligned to product and revenue goals; make complex clinical/technical topics simple and useful for buyers and clinicians.
• Lead content & editorial: Run a clear brief → draft → review → publish workflow with a working calendar; enforce clinical/legal review SLAs.
• Design (player-coach): Govern the design system (templates, accessibility); personally create/refine decks, one-pagers, landing-page visuals, event kits, and diagrams when needed.
• Support demand generation: Produce conversion-ready assets (LPs, emails, ads) with clear offers, proof, and CTAs; partner with Web/SEO on pages that convert.
• Enable the field: With PMM & Sales Enablement, deliver pitch flow, objection handling, “how-it-works” explainers, and ROI visuals that are easy to learn and use.
• Stay ahead of the market: Maintain a crisp view of segments, competitors, and alternatives; curate a proof library (outcomes, clinician quotes, data) mapped to claims.
• Measure & improve: Ensure assets are trackable in HubSpot/Salesforce; partner with Marketing Ops on attribution, dashboards, and continuous improvements.
• Lead people & partners: Coach writers/designers; manage agencies/contractors (PR/analyst, creative, video) with tight briefs, budgets, and QA.
• Travel expectations: 21-30%: Occasional travel for meetings or events

Director, Growth Marketing

Director, Marketing and Strategic Communications