Demand Generation and Digital Marketing Lead
Passport
WordPress
Demand Generation Manager
Capital One
full-time
Posted on:
Location Type: Remote
Location: Remote • Virginia • 🇺🇸 United States
Visit company websiteSalary
💰 $132,800 - $151,600 per year
Job Level
Mid-LevelSenior
Tech Stack
WordPress
About the role
- Develop and execute a comprehensive, multi-channel demand generation strategy to achieve pipeline and revenue goals, including setting targets for MQLs and Opportunities created.
- Own the planning, creation, and optimization of integrated marketing campaigns.
- Align on strategy with PMM and work with Brand, Social, and Communication to bring the campaign to life across channels.
- Champion a culture of continuous testing and optimization across channels, focusing on improving key metrics like Cost Per Lead (CPL), conversion rates, and Cost per MQL.
- Measure, analyze, and report on campaign performance, providing actionable insights to the team and leadership.
- Work with Sales Ops and Marketing Ops to implement required tracking and reporting into processes and tools so that we can tie spend to qualified leads and pipeline.
Requirements
- Bachelor’s Degree or military experience
- At least 4 years of experience in demand generation, growth marketing, or performance marketing for B2B SaaS companies
- At least 2 year experience marketing to multiple personas at enterprise organizations, including technical personas,business buyers, and C-suite leveraging both top-down and bottoms-up motions
- At least 2 years of hands-on experience managing programmatic and ABM campaigns on platforms such as Google Ads, LinkedIn Ads, Rollworks, Demandbase, or 6sense.
- At least 2 years hands-on experience using marketing automation software (for example: Marketo, Pardot), CRMs (for example: Hubspot, Salesforce), and CMSs/page builders (some examples include: Instapage, Unbounce, Wordpress, Webflow, etc.) to build and update campaign landing pages and nurture campaigns.
- 5+ years of experience in B2B SaaS demand generation (preferred)
- Demonstrated ability to work in fast-paced, high-growth environments like scaling startups or new business units within a larger enterprise (preferred)
- 2+ years of project management experience (preferred)
- Experience managing relationships with performance marketing agencies (preferred)
- Demonstrated ability to understand SEO/SEM principles and hands-on experience with Google Search Console (GSC), Google Tag Manager (GTM), Google Ads and Google Analytics (GA) (preferred)
- Experience with Account-Based Marketing (ABM) strategies and platforms (for example: 6sense, Demandbase) and lead scoring is a plus. (preferred)
- At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Benefits
- Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website.
- This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationgrowth marketingperformance marketingprogrammatic campaignsABM campaignsSEOSEMlead scoringcampaign optimizationdata analysis
Soft skills
strategic alignmentcommunicationcollaborationproject managementanalytical thinkingadaptabilityrelationship managementcontinuous improvementleadershipproblem-solving
