Demand Generation and Digital Marketing Lead
Passport
WordPress
Marketing Programs Manager
Euna Solutions
full-time
Posted on:
Origin: • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
WordPress
About the role
- Build, own and execute the program strategy in partnership with BDR and sales to achieve qualified pipeline and booking targets
- Leverage research to determine optimal messaging and approach
- Build and execute multi-channel programs designed to continually engage and ignite interest with the total addressable market for your segment
- Own the health and hygiene of your marketable database, ensuring TAM representation and structure to maximize audience engagement and reach
- Determine optimal mix of programs (nurture, ABM, conversion, and brand) to guide prospects through the funnel
- Create content to support programs including emails and sales cadences, and work with Integrated Marketing team on larger content pieces
- Execute programs through marketing functions seeking functional expertise to optimize programs
- Work with Product Marketing to connect product messaging to segment priorities
- Build a strong relationship with Sales to ensure alignment on program priorities and gain buy in for programs
- Look for and build relationships with third parties that already have a captive audience with your prospect base
- Understand the value of the marketing tech stack in programs to deliver automation and insights on intent (specifically Pardot and 6Sense)
- Measure program and funnel metrics to drive optimization through data-based decision making
- Support client and field/event marketing function by identifying program opportunities
- Support marketing budget including forecasting and ensuring good standing with finance and vendors
- Leverage client success stories to communicate value to prospects
- Prioritize the highest impact initiatives and work on multiple programs concurrently
Requirements
- 3-5 years experience in B2B marketing role
- SaaS experience is advantageous
- Experience designing and executing programs to public sector prospects is a strong asset
- Degree or diploma in marketing, a related discipline, or relevant work experience
- You’ve successfully designed and executed multi-channel marketing campaigns in a previous role
- Comfortable using marketing automation software (we use Pardot) and Salesforce as well as other martech tools including WordPress
- Understanding of marketing tech stack and intent tools (specifically Pardot and 6Sense)
- Ownership over and responsibility for attaining MQL and pipeline targets in a previous role
- Independent, able to execute on ideas and obtain buy-in from internal stakeholders
- Able to project manage marketing programs efficiently and effectively and delegate across departments when needed
- Ability to prioritize high-impact initiatives and manage multiple programs concurrently
- Strong collaboration skills to build relationships with Sales, Product Marketing, BDR, and third parties
- Legally able to work full time in Canada (application asks)
- Willingness to come into the Oakville office 3 days/week (Tuesday, Wednesday and Thursday)
