Salary
💰 $52,500 - $55,000 per year
About the role
- Support public relations and marketing initiatives to strengthen brand awareness and engagement
- Assist in executing marketing and PR strategies across multiple platforms (LinkedIn, YouTube, website, publications)
- Create engaging and visually appealing content for social media, events, services, and initiatives
- Manage GACC Midwest’s social media activities by scheduling posts, engaging with followers, and building online community interaction
- Assist with media outreach, PR initiatives, and brand representation
- Collaborate across departments to support promotional campaigns and marketing efforts
- Manage GACC Midwest’s website (English and German versions)
- Manage the development and publication of the annual “Midwest Report,” including selling advertisements and sponsorships
- Manage newsletters, email marketing campaigns, and customer engagement initiatives
- Monitor and report on media campaign performance, including website updates and SEO
- Assist in event marketing, sponsorship coordination, and advertisement sales
- Conduct market research to identify trends and opportunities for growth
- Edit and manage multimedia content, including videos, images, and reels
- Support events through photography, video, and live social media coverage
- Maintain clear communication on project timelines and optimize workflows as needed
- Report to the Director Marketing & Events and work closely with all departments to execute marketing campaigns
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field (Demonstrated success & experience in desired field accepted in lieu of degree)
- 1-3 years of experience in marketing, communications, content creation, or a related area
- Strong organizational skills with the ability to multitask and prioritize
- Excellent English and excellent German language skills, both written and verbal (Required)
- Understanding of B2B marketing concepts and digital marketing best practices
- Experience in content creation, public relations, and social media management
- Analytical mindset with the ability to optimize marketing strategies
- Collaborative team player in a dynamic work environment
- Familiarity with event marketing, sponsorships, and business development is a plus
- Proficiency in Microsoft 365, Adobe InDesign, Photoshop, Premiere Pro, as well as Canva, WordPress
- Basic knowledge of website and social media analytics
- Customer-focused approach with strong communication skills
- Willingness to work occasional evenings and weekends for events and deadlines
- Limited travel required for projects and events