Senior Marketing Specialist, Growth & Conversion
WIN Home Inspection
WordPress
Digital Marketing Specialist, Demand Generation
WIN Home Inspection
full-time
Posted on:
Origin: • 🇺🇸 United States • Illinois
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
WordPress
About the role
- Build and optimize email marketing campaigns that engage and convert
- Develop landing pages and web content that resonate with prospects and drive leads
- Continuously refine campaigns through A/B testing, analytics, and conversion tracking
- Partner with internal specialists in SEO, paid media, and design to create integrated campaigns
- Apply best practices in copywriting, digital engagement, and conversion optimization
- Monitor digital marketing trends and competitor strategies and bring new ideas forward
- Report on campaign performance with clear recommendations for improvement
- Join a full-stack in-house marketing team supporting SEO, paid media, design, and analytics
Requirements
- 3-6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content
- Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization
- Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar)
- Experience with website CMS tools (WordPress, Webflow, or similar)
- Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.)
- Exceptional writing and editing skills — persuasive, clear, and engaging
- Competitive, proactive, and wired to show measurable results
- Bonus: experience marketing in a franchise or B2B services environment
