CAA-Québec

Conversion Rate Optimizer

• Analyze user behavior, identify optimization opportunities, and lead experiments to maximize conversions.
• Analyze the performance of digital journeys and user behavior.
• Formulate and prioritize optimization hypotheses based on data, best practices, and business objectives.
• Design and run various tests (A/B, multivariate, personalization) to optimize conversions.
• Recommend optimizations to content, interfaces, and user journeys by leveraging best practices, search engine optimization (SEO), and artificial intelligence capabilities.
• Produce analyses and strategic recommendations that guide optimization priorities across the digital ecosystem.

Conversion Rate Optimization (CRO) Analyst

Communications

• Contribute to informing, engaging and inspiring current and future employees of the CAA‑Québec team
• Develop and deploy communication strategies aligned with CAA‑Québec’s vision and business priorities
• Support the organization’s business units in defining their communication needs and issues
• Act as an advisor to managers and teams on projects, organizational changes, events and strategic initiatives
• Anticipate needs, identify opportunities and risks, and recommend the most appropriate communication approaches
• Coordinate and deliver multiple projects simultaneously by mobilizing relevant stakeholders
• Create and optimize content for the organization’s various communication channels (intranet, email newsletters, events, social media, etc.)
• Design and implement communication experiences that are coherent, accessible, human-centered and engaging
• Ensure communications strengthen employee engagement and contribute to the visibility of the employer brand
• Monitor trends and best practices in corporate communications to identify opportunities for improvement and propose innovative initiatives

Corporate Communications Strategist

Analyst

• Contribute to technological solutions that have a tangible impact on thousands of members
• Support the development and performance of our roadside assistance platforms
• Work with various business units to optimize our platforms
• Ensure performance and support the delivery of impeccable service to our members on the road
• Clarify, structure, and validate business needs and requirements
• Translate business needs into functional and technical requirements
• Design efficient, scalable solutions in collaboration with the architecture team
• Specify, configure, test, and deploy features
• Coordinate integrations with third-party systems
• Ensure that enhancements and new features go through all stages of the process
• Collaborate with specialized teams to ensure system availability, integrity, security, and reliability
• Analyze, test, and coordinate periodic updates to solutions
• Diagnose and resolve issues related to system functionality

Application Systems Analyst

Counselor

• Faire évoluer la proposition de valeur de l’offre Membership en fonction des besoins actuels et émergents des membres.
• Contribuer à la définition de la vision à long terme de l’offre et en assurer l’alignement avec la stratégie globale de CAA-Québec.
• Définir et faire évoluer l’expérience membre à l’échelle de l’offre, en cohérence avec les orientations d’expérience client (CX).
• Assurer la cohérence globale de l’offre (avantages, bénéfices, logique de reconnaissance et de loyauté).
• Collaborer avec les équipes internes et les partenaires afin de soutenir l’évolution des initiatives liées à l’offre Membership.
• Contribuer à la définition et à l’évolution de la feuille de route de l’offre.
• Participer à la priorisation des initiatives en fonction de la valeur pour les membres, de l’impact organisationnel et de la faisabilité.
• Définir et suivre, avec les équipes analytiques, les indicateurs clés de performance (valeur perçue, activation, engagement, rétention).
• Analyser la performance globale de l’offre et identifier des pistes d’amélioration et d’évolution.
• Travailler en collaboration avec le marketing et les opérations afin d’intégrer les apprentissages terrain et maximiser l’impact des initiatives.
• Assurer un suivi des initiatives après déploiement afin de soutenir l’amélioration continue de l’offre.

Conseiller(ère) principal(e) – Offre, Expérience Membership

Sales

• Collaborates closely with business lines, analysts and stakeholders to clarify, structure and validate business needs and requirements.
• Designs efficient, scalable solutions in Salesforce by leveraging the platform's native capabilities and best practices.
• Configures Salesforce features and components, prioritizing a "configure before customize" approach.
• Works with the external integrator to implement solutions, including clarifying requirements, tracking work and ensuring deliverable quality.
• Coordinates Salesforce integrations with third-party systems in collaboration with internal teams and external partners.
• Ensures execution of tests (unit, integration, system) and actively supports user acceptance testing.
• Collaborates with specialized teams (business intelligence, security, compliance, continuity) to guarantee system availability, integrity, security and reliability.
• Diagnoses and resolves complex issues related to system functionality and data quality, engaging the integrator as needed.
• Plans and coordinates Salesforce updates across the enterprise.
• Contributes to optimal management of Salesforce licenses and ongoing cost optimization.
• Manages and structures environments and deployment tiers (dev, QA, prod) while ensuring rigorous deployment practices.
• Maintains proactive technology monitoring of Salesforce releases and recommends value-added improvements.
• Works closely with the architecture team to ensure solutions align with the company's technology direction.
• Actively contributes to developing internal Salesforce skills by sharing best practices, mentoring colleagues and promoting team autonomy.

Conversion Rate Optimization (CRO) Analyst

Corporate Communications Strategist

Application Systems Analyst

Conseiller(ère) principal(e) – Offre, Expérience Membership

Salesforce Administrator