Conversion Rate Optimization (CRO) Analyst

CAA-Québec

Analyste en optimisation du taux de conversion (CRO) fournissant des analyses et recommandations pour améliorer la performance numérique chez CAA-Québec.

Posted 7/25/2026full-timeMontréal • 🇨🇦 CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in data analysis, A/B testing, and digital optimization strategies to enhance user experiences and drive conversions. Proficient in leveraging generative AI tools and SEO best practices to formulate actionable recommendations for digital performance improvements.

Highest-signal resume keywords

Data AnalysisA/B TestingGoogle Analytics 4 (GA4)Search Engine Optimization (SEO)Generative AI Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisDashboard BuildingPerformance Metrics InterpretationA/B TestingMultivariate TestingPersonalization StrategiesSEO Best PracticesDigital Performance OptimizationTask Execution RigorOptimization Hypothesis Formulation

Soft Skills

Synthesis SkillsProblem-SolvingFlexibility in Solutions

Tools & Technologies

Google Tag ManagerAdobe AnalyticsExcelA/B Testing Platforms

Industry Keywords

Digital MarketingE-commerceUser Behavior AnalysisDigital Ecosystem Optimization

About the role

Key responsibilities & impact

Analyze user behavior, identify optimization opportunities, and lead experiments to maximize conversions.
Analyze the performance of digital journeys and user behavior.
Formulate and prioritize optimization hypotheses based on data, best practices, and business objectives.
Design and run various tests (A/B, multivariate, personalization) to optimize conversions.
Recommend optimizations to content, interfaces, and user journeys by leveraging best practices, search engine optimization (SEO), and artificial intelligence capabilities.
Produce analyses and strategic recommendations that guide optimization priorities across the digital ecosystem.

Requirements

What you’ll need

Bachelor’s degree in Business Administration, Digital Marketing, E-commerce, or a related field.
Minimum of 4 years’ experience in a similar role.
Strong ability to analyze data, build dashboards, and interpret performance metrics.
Proficiency with generative AI tools and the ability to leverage them to enhance analysis, experimentation, and digital performance.
Advanced proficiency in Google Analytics 4 (GA4), Google Tag Manager, Adobe Analytics, Excel, and A/B testing platforms.
Deep knowledge of SEO best practices.
Ability to explore different approaches and recommend flexible, scalable solutions aligned with business strategy.
Strong synthesis skills and rigor in task execution.

Benefits

Comp & perks

Comprehensive group benefits.
Retirement savings plan (2–6% employer contribution with matching of your contributions).
4 weeks of vacation.
Annual bonus through our shared success program.
Employee and Family Assistance Program.
Free CAA-Québec membership card.
Various discounts at our Travel centers, on insurance products, and with our partners.