Bynder

Marketing

• Define and lead the customer expansion event strategy aligned with customer marketing, account management, and revenue goals.
• Shape a cohesive global event portfolio that enhances adoption, showcases value realization, and supports multi-product expansion.
• Own outcomes tied to customer retention, expansion pipeline influence, product adoption, and executive engagement.
• Build event experiences that elevate customer advocacy, deepen relationships, and reinforce strategic partnership with key accounts.
• Lead large-scale and high-touch customer events, ensuring high-quality execution and measurable business value.

Senior Marketing Manager – Customer Expansion

Manager

• Define and own the holistic website strategy and roadmap, ensuring the site effectively supports marketing campaigns, sales enablement, and overall business objectives.
• Documenting, measuring, and improving key conversion paths on the website and collaborating with the Growth team on conversion landing pages, A/B tests, and experimentation.
• Manage the website budget, vendor relationships, and technology stack (CMS, hosting, CDNs, etc.).
• Establish, monitor, and report on key website metrics, including Organic Traffic, Conversion Rates, Core Web Vitals, and overall contribution to the marketing pipeline.
• Collaborate with Product Marketing, Growth (Demand Generation), and Sales to ensure consistent messaging and efficient lead flow from the site to Salesforce.
• Lead and manage the website development team (in-house and agency), overseeing sprints, code quality, and deployment schedules.
• Own the technical integrity of the site, ensuring high performance, security, availability and accessibility.
• Oversee the implementation of new designs, features, landing pages, and integrations with essential marketing tools (Craft CMS, Optimizely, Salesforce).
• Lead the continuous A/B testing and personalization strategy for key conversion paths and site elements.
• Own the relationship with our SEO agency and execute the comprehensive SEO & GEO strategy.
• Conduct in-depth keyword research, competitive analysis, and content gap analysis to inform the editorial calendar.
• Monitor site health using tools (e.g., Google Search Console, SEMrush, Ahrefs) and coordinate with the development team to promptly resolve technical SEO issues.
• Partner with the Content team to ensure new content is strategically optimized for target keywords and search intent.

Senior Manager, Web Experience

Strategy

• Build and lead the integrated campaign strategy
• Translate market insights into clear campaign narratives and frameworks
• Orchestrate their activation across channels, regions, and cross-functional teams
• Set strategic direction, campaign narratives, prioritisation, and planning frameworks
• Partner closely with Content and Creative teams
• Develop end-to-end campaign blueprints that deliver actionable and repeatable campaigns
• Collaborate with Campaign and Program Managers to translate strategy into actionable plans
• Facilitate the creative process by unlocking collaboration and ensuring ideas align with strategic narratives

Senior Campaigns Strategy Manager

Account Manager

• Expand mindshare and adoption of Bynder to new business units, stakeholders and subsidiaries
• Develop new business opportunities with existing clients by promoting company products and services.
• Improve customer satisfaction by improving responsiveness and anticipating customer needs.
• Coordinate with Customer Success team to identify and develop new expansion opportunities
• Manage relationships with external customer leaders, stakeholders and subject matter experts.
• Consult to analyze needs and identify new services or changes to existing services.

Strategic Account Manager

Full-stack Engineer

• Create a technical vision to bring the Bynder's platform and our way of working to the next level.
• Write and maintain code, leading by example.
• Work closely with product managers to build the product our users need.
• Uphold best engineering practices.
• Solicit and offer honest, constructive, direct, and actionable feedback - to help others learn and grow.

Senior Software Engineer

• Own the field marketing strategy for Australia, with responsibility for driving pipeline, MQLs, and new business growth
• Support and scale field marketing programs across priority APAC markets, adapting approach based on market maturity
• Plan and execute a mix of digital and in-person programs, including events, executive roundtables, webinars, email campaigns, and content-led demand programs
• Localise and activate global campaigns to ensure they resonate with regional audiences, industries, and buyer needs
• Work closely with Sales leadership and account teams to align marketing activity with territory plans, target accounts, and revenue goals
• Build and execute co-marketing programs with regional partners, creating joint campaigns and outbound plays that accelerate pipeline
• Act as the regional marketing partner to Sales, ensuring teams are equipped with the right messaging, content, and insights to convert demand into opportunity
• Track performance across all programs, reporting on pipeline contribution, ROI, and impact, and continuously optimise based on results
• Collaborate cross-functionally with Global Campaigns, Product Marketing, Content, Digital, and Marketing Operations to deliver a cohesive go-to-market strategy

Field Marketing Manager

Account Executive

• Building a pipeline by actively prospecting and engaging with leads throughout the sales cycle
• Conducting sales presentations and product demonstrations
• Thorough knowledge of our products and solutions
• Articulating business value, ROI, and technical benefits to help drive business outcomes
• Collaborating with other teams, including sales engineers and partners
• Managing pipeline, leads, forecasting and all other sales activity via Salesforce.com
• Prospecting pricing and package information to all key stakeholders
• Meeting and exceeding quarterly sales quotas
• Ability to accurately forecast committed business and upside opportunity

Enterprise Account Executive

Sales

• Own an entire project/initiative, and drive it from end to end
• Collaborate extensively with various stakeholders in the organization
• Work with peers in BizApps team in order to ensure health and soundness of the Salesforce landscape.
• Manage integrations between Salesforce and other systems
• Define adoption approach with Operations teams and Go-to-Market team champions