Bully Pulpit International

Director, Social Media Strategy

Bully Pulpit International

full-time

Posted on:

Origin:  • 🇺🇸 United States • California, District of Columbia, Illinois, New York

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Salary

💰 $110,000 - $140,000 per year

Job Level

Lead

About the role

  • BPI is seeking a seasoned social and content strategist to lead integrated social media programs that advance our mission, amplify our impact, and protect our reputation. This role combines strategic planning, content creation, executive visibility, and rapid-response expertise, with a focus on thought leadership, public policy, and values-driven engagement.
  • Strategic Leadership & Planning: Develop and execute social and content strategies aligned with BPI’s mission, reputation priorities, and audience needs; Lead always-on campaigns across key platforms; Design strategic growth plans and KPIs
  • Content Development & Campaigns: Oversee content calendars, draft engaging and regulation-compliant copy; Deliver proactive and reactive messaging; Create thought leadership content and support executive visibility across channels
  • Executive & Stakeholder Engagement: Serve as strategic partner and ghostwriter for executives; Support visibility tied to events, media coverage, and philanthropic initiatives
  • Rapid Response & Crisis Management: Monitor real-time conversations; Collaborate with comms, legal, and crisis teams; Maintain and update a rapid-response playbook
  • Team Leadership & Collaboration: Manage and mentor direct reports; Partner across teams and stakeholders
  • Measurement & Optimization: Deliver performance reports and insights; Refine strategies based on analytics and high-impact content themes

Requirements

  • 8-10 years of experience in digital marketing, social media strategy, and content creation
  • Background across agency and corporate environments preferred
  • Exceptional writing, presentation, and analytical skills; ability to balance strategic and creative demands under tigh timelines
  • Proven project and team management experience with multi-stakeholder initiatives
  • Experience in policy, public affairs, or mission-driven communications is a strong plus