Director, Medical Communications – Scientific Training, Anti-Infectives and Respiratory
GSK
Strategic Director, External Communications
American Cancer Society
full-time
Posted on:
Location: Florida, North Carolina • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $142,000 per year
Job Level
Lead
About the role
- Develops and leads earned media strategy for corporate sponsorships (35%)
- Creates and executes national media strategies that position ACS’s corporate alliances as essential to advancing the organization’s mission and revenue goals.
- Ensures alignment with enterprise priorities and measurable impact on visibility and reputation.
- Collaborates with Development and cross-functional teams (20%)
- Partners with Development leadership and internal stakeholders to develop and align communications strategies with fundraising priorities, sponsor expectations, and brand standards.
- Crafts compelling narratives and media materials (15%)
- Writes and oversees the development of press releases, talking points, executive messaging, and media pitches that highlight the value of corporate partnerships and integrate mission messaging.
- Secures high-impact media coverage and builds media relationships (15%)
- Proactively pitches and places stories in national, trade, and business media.
- Cultivates relationships with key journalists and influencers in business, philanthropy, and health sectors.
- Prepares spokespeople and advises on media engagement (10%)
- Prepares executives and subject matter experts for media interviews.
- Provides strategic counsel to internal teams and corporate partners on messaging, branding, and media best practices.
- Monitors trends and evaluates media performance (5%)
- Tracks media coverage, analyzes campaign performance, and reports on reach, impact, and ROI to internal stakeholders and partners.
- Stays current on trends in CSR, health equity, and nonprofit-corporate relations.
Requirements
- 7–10 years of experience in media relations, communications, or a related field is required.
- Experience in journalism, a national health nonprofit, a corporation, or a PR agency is preferred.
- Internal ACS experience or nonprofit sector experience is a plus.
- Background in healthcare, science, medical, or mission-driven communications is highly desirable.
- Demonstrated ability to develop and execute media strategies that support business objectives and elevate organizational visibility.
- Experience working with corporate sponsors in an agency setting or in the corporate environment preferred.
- Strong news judgment and the ability to think both strategically and creatively.
- Ability to craft compelling narratives that resonate with diverse audiences.
- Skilled in managing multiple projects simultaneously in a fast-paced environment.
- Excellent interpersonal and communication skills.
- Leadership and Initiative; capable of making sound administrative decisions and exercising judgment on sensitive and confidential matters.
- Adaptability and Accountability; delivers high-quality work under deadlines.
- Mission Alignment; commitment to advancing health equity and impact through strategic communications.
