Serve as the primary point of contact for assigned clients and develop and maintain client relationships
Manage day-to-day client communication and execute public relations strategies to achieve client goals
Pull and manage media and influencer databases; draft and distribute pitches, press releases, and media alerts; conduct follow up and monitor for coverage
Coordinate media interviews and develop spokesperson briefing documents
Build relationships with key journalists and influencers
Lead client media awards programs including research, recommendations, submissions, and deadline management
Review junior team members' to-do lists, media lists, edit pitches and press materials, and provide feedback
Participate in brainstorms and contribute creative ideas for client campaigns, new product launches, and pitch angles
Coordinate project/campaign/account timelines and deliverables; track progress and communicate with clients
Assist in research, planning, and execution of virtual or live press media & influencer press events and creative media mailers
Requirements
Bachelor’s degree in Marketing, Communications, or a related field
3-4 years of PR agency experience in the consumer goods industry
3+ years of full-time agency experience in consumer products PR or integrated marketing
Excellent written and verbal communication skills
Ability to work collaboratively in a team environment and manage multiple projects simultaneously
A proactive, self-starter attitude with a passion for staying ahead of trends
Experience with media relations, influencer pitching, and building relationships with journalists and influencers
Experience drafting and distributing pitches, press releases, media alerts, and conducting follow up
Experience coordinating media interviews and developing spokesperson briefing documents
Experience leading awards programs, including research and submission management
Experience coordinating events/activations, media mailers, and press events
Experience reviewing and providing feedback to junior staff