Social Media Operations Advisor
Fannie Mae
Integrated Communications Manager
The Boston Beer Company
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $159,900 per year
Job Level
Lead
About the role
- Oversee the day-to-day integrated communications activities for all facets of Dogfish Head – beer, cocktails, spirits and four hospitality locations
- Assist in the development of the integrated marketing plan for Dogfish Head Beer & Cocktails
- Help develop & execute cross-platform content strategy (paid & organic)
- Act as lead PR point of contact
- Liaison for key partnerships, both internally and externally
- Lead influencer programs and the digital team to drive creative, cohesive communication campaigns that resonate with drinkers across all communication touchpoints (paid, organic, earned)
- Regularly partner with insights teams to track and measure brand awareness, perception and positioning
- Partner with media team to develop media plans that achieve business & marketing KPIs
- Keep pulse on competitive set, opportunities and threats to the brand’s category positioning and marketing efforts
- Collaborate with product & portfolio team as well as marketing activation to ensure brand standards and integrated strategies are being met
- Lead efforts across our web team and connected commerce teams to ensure consistency across our digital footprint, while identifying optimization opportunities
- Collaborate with cross-functional partners in LB&T (Local Brands & Taprooms) to support social strategies and overall digital efforts for hospitality channels
- Ad hoc projects as requested
- Serve as active member of core marketing team that develops annual operating plan and longer-term brand strategy
- Responsible for the hiring, onboarding, training, and retaining engaged & high-performing coworkers.
- Ensures that direct reports are provided with clear expectations & direction and are empowered and held accountable to achieve their goals and perform their jobs.
- Builds a collaborative & results-oriented team by resolving conflicts as they arise, removing roadblocks, inspiring people to action, and helping the team to decide to change and/or make changes.
- Provides regular and meaningful feedback to coworkers through development, coaching, and comprehensive performance reviews that focuses on learning, growth and continuous improvement.
Requirements
- 4+ years advertising or marketing experience & managing large portfolio brands
- Proven experience managing cross-functional teams and complex organizations to deliver results
- Strong track record managing creative campaigns - Must have hands on mixed-media experience
- Strong presentation skills & capabilities
- Self-Starter: Comfortable acting without significant direction, but also confident engaging leadership at key points to gain alignment and assistance where needed
- Project Management: Very strong project management skills – able to keep multiple lines of work progressing so that tactics are delivered with world class quality, on time, on budget
- Flexible and Unflappable: Agile, able to flex to stakeholder needs/input as well as the ability to deal with ambiguity and very fast-paced need for speed to market
- 5+ years marketing, insights and analytical experience
- Indirect / direct people management experience in matrixed organizations
- Brand building experience / Multicultural marketing / Customer marketing
