Brilliant PR & Marketing

Social Media Manager

• Lead the execution of organic social media programs across Instagram, TikTok, Facebook, YouTube, X, and LinkedIn.
• Serve as a client-facing expert: able to lead calls, speak to strategy and results, and make informed recommendations.
• Develop and refine strategies that align with client marketing objectives and broader program goals.
• Maintain brand voice and identity across all channels while staying attuned to emerging trends and audience behaviors.
• Monitor social performance through native analytics and third-party tools to extract insights and inform content optimization.
• Build out content calendars balancing marketing objectives, platform trends, and social conversations.
• Provide creative direction to in-house teams, freelancers, and interns to ensure content aligns with brand voice and objectives.
• Collaborate with account and creative teams to launch campaigns supporting product milestones, thought leadership, and brand storytelling.
• Track, analyze, and interpret key social metrics to generate actionable insights.