Branch

Senior CRM Administrator

Branch

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $140,000 - $155,000 per year

Job Level

Senior

About the role

  • Lead strategic selection, integration, and optimization of the sales technology stack with a primary focus on AI tools for sales development and outbound teams
  • Serve as the key technical expert building a robust, scalable technology ecosystem that enables sales teams to be more efficient, effective, and data-driven
  • Design and maintain seamless, scalable architecture for all sales and marketing-related technologies; ensure clean, accurate, and reliable data flows to feed AI models and reporting dashboards
  • Research, evaluate, and recommend AI-powered sales tools for lead generation, qualification, email personalization, and sales intelligence; manage full lifecycle from vendor selection to integration with existing systems (e.g., HubSpot, Outreach, Gong)
  • Lead technical implementation of new tools and features, including configuration, API integration, and rollout to revenue teams
  • Establish KPIs to measure effectiveness and ROI of technology investments; use data to identify improvements and drive continuous optimization
  • Collaborate with sales operations, marketing, data, and engineering teams to align the technology stack with broader business goals
  • Partner with sales enablement to develop and deliver training on new technologies to ensure teams maximize tool usage

Requirements

  • 5+ years of experience in a sales operations or a similar role
  • At least 3+ years experience as a CRM Administrator
  • Proven track record of selecting, implementing, and managing CRM platforms (HubSpot, Salesforce, etc.), including experience with HubSpot’s custom objects, workflows, and integrations
  • Deep understanding of AI/ML concepts and how they apply to the sales process (e.g., predictive analytics, natural language processing)
  • Expertise in API integrations and a strong grasp of data structures and data flow management
  • Experience with business intelligence tools (Looker)
  • Exceptional problem-solving skills and the ability to diagnose and resolve complex technical issues
  • Strong communication and project management skills to lead initiatives and collaborate with technical and non-technical stakeholders at all levels
  • Ability to work independently and manage multiple priorities in a fast-paced, dynamic environment
  • Bachelor’s degree in a technical or business-related field preferred
  • Must be currently authorized to work in the USA without sponsorship or transfer
  • No third-parties, please.
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