Salary
💰 $160,000 - $170,000 per year
About the role
- Lead the product strategy for AI-driven personalization across channels (site, email, SMS, loyalty, and marketplaces)
- Develop and launch guided shopping and recommendation experiences powered by machine learning
- Partner with data science to translate algorithms into customer-facing features that improve relevance and conversion
- Evaluate customer journeys and identify opportunities for automation and tailored engagement
- Collaborate with CRM and Engineering to integrate personalization into marketing campaigns, post-purchase flows, and membership experiences
- Create business cases for personalization initiatives, measure impact with KPIs (conversion, AOV, LTV, retention), and iterate to optimize results
- Research and benchmark competitors, AI tools, and personalization technologies to ensure Paula’s Choice remains at the forefront of innovation
- Break down business requirements into user stories, and work with engineering to deliver high-quality product experiences
Requirements
- 5+ years of product management experience, with at least 2+ years focused on AI-driven personalization, data products, or ecommerce customer experience
- Proven ability to build and launch personalization features that drive measurable business impact
- Experience working with cross-functional teams including Data Science, UX, CRM, and Engineering
- Familiarity with Agile workflows and tools such as Jira, Confluence, or similar
- Strong analytical skills with experience in A/B testing, KPI tracking, and leveraging analytics tools (e.g., Google Analytics, PowerBI, Quantum Metrics)
- Excellent communication, organizational, and stakeholder management skills