Paula's Choice Skincare

Director

• Own the full customer lifecycle: Develop integrated strategies across DTC, marketplace, and wholesale channels to attract, convert, and retain high-value customers.
• Customer acquisition: Scale paid media budgets across diverse channels (search, social, affiliate, TV, audio, OOH) while optimizing CAC and contribution margin across all sales channels.
• Retention & loyalty: Advance lifecycle marketing through segmentation, automation, and loyalty programming to deepen engagement, increase repeat purchase rates, and maximize CLV.
• Marketplace & wholesale growth: Partner with marketplace platforms (e.g., Amazon) and wholesale accounts to optimize acquisition, retention, and joint marketing strategies. Ensure alignment of brand messaging and customer experience across partners.
• Diagnose & unlock growth: Analyze funnel friction points, marketing performance, and customer behavior across channels to surface challenges and opportunities—then design and execute strategies to accelerate profitable growth.
• Market expansion: Identify and activate growth levers in the U.S. and other priority regions, tailoring messaging, media, and product focus by market and channel.
• Elevate personalization: Partner with CRM and product teams to deliver personalized journeys that connect acquisition with retention, ensuring seamless customer experiences across DTC, marketplace, and wholesale.
• Cross-functional collaboration: Partner with Creative, Brand, Merchandising, Analytics, and Finance to co-own revenue-driving strategies, product prioritization, and GTM planning.
• Bridge digital and physical: Develop strategies that connect online and offline experiences, including driving foot traffic, supporting store launches, and optimizing omni-channel conversion.
• Executive leadership: Act as a thought partner to the C-Suite, shaping growth vision, aligning cross-functional priorities, and presenting clear business cases to senior leadership.
• Innovation & experimentation: Champion a test-and-learn culture, leveraging data, technology, and emerging channels to stay ahead of market trends.

Senior Director, Retention & Acquisition

Social Media Manager

• Define and lead the creative strategy for social media in alignment with Paula’s Choice brand vision and business objectives.
• Establish a distinctive, recognizable social aesthetic and voice that builds trust, desire, and cultural relevance.
• Ensure all social content is on-brand, high-quality, and designed to drive both engagement and long-term brand equity.
• Develop and execute innovative social campaigns that support product launches, brand moments, and key cultural opportunities.
• Translate complex skincare science into compelling, accessible, social-first storytelling.
• Identify and capitalize on emerging platforms, formats, and creator behaviors to keep the brand ahead of the curve.
• Partner with analytics and performance teams to define success metrics for social, balancing reach, engagement, and impact.
• Use data and insights to optimize creative direction, content mix, and platform strategy over time.
• Lead, mentor, and inspire a team of social creatives and strategists, fostering high standards and strong creative culture.
• Work cross-functionally with brand marketing, product marketing, PR, retail, and e-commerce to ensure social is integrated into broader campaigns.
• Oversee the social creative budget and ensure resources are allocated effectively to deliver impact.

Head of Creative, Social Media

Financial Planning and Analysis

• Reporting to the Senior Finance Director, North America, this role will support the Marketing team at Paula’s Choice North America and provide Global supervision and support of our Chief Marketing Officer.
• Provide guidance and financial insights to the Marketing team, while owning and optimizing Brand and Media investments ($100m budget).
• Deliver accurate budget planning, forecasting, and performance insights, ensuring marketing and Media investments are aligned to brand strategy, growth targets, and profitability goals.
• Connect brand ambition with financial rigor—partnering closely with Marketing and Finance teams to drive disciplined investment decisions across media investments, campaigns, and key brand launches.

Marketing Finance Manager

Content Manager

• The Amazon Content Manager will be responsible for creating, optimizing, and managing all content across the Amazon platform to drive sales, enhance customer experience, and ensure brand consistency.
• Manage and optimize product listings to ensure they are compelling, accurate, and SEO-optimized.
• Manage copywriting and editing processes to maintain high-quality product titles, bullet points, descriptions, and back-end keywords to maximize visibility and conversion rates.
• Ensure all product information, such as specifications, ingredients, benefits, and usage instructions, is consistent and accurate across markets.
• Collaborate and project manage with the design/brand team to create professional and engaging product images that meet Amazon’s guidelines.
• Develop and implement A+ Content strategies to improve product detail pages, including creating enhanced brand content (EBC), lifestyle images, comparison charts, and videos.
• Ensure A+ content is aligned with the brand's voice, tone, and image while driving customer engagement and improving conversion rates.
• Conduct in-depth keyword research to identify high-traffic and relevant keywords for each product category and incorporate them into listings.
• Utilize tools like Amazon Seller Central, Helium 10, Jungle Scout, and others to monitor keyword performance, search trends, and competitor analysis.
• Optimize product content for Amazon’s algorithm (A9) to improve organic search rankings.
• Manage and update the brand’s Amazon storefront, ensuring it reflects the latest product launches, premium template, promotions, and seasonal campaigns.
• Collaborate with marketing and product teams to plan and execute successful product launches on Amazon.
• Monitor and analyze product listing performance, sales data, and customer feedback.
• Prepare monthly and quarterly reports to track testing KPIs such as organic sales growth, conversion rates, and customer reviews, to evolve best-in-class content strategy in real time.
• Work closely with the eCommerce, Marketing, and Design teams to align content strategy, seasonal campaigns, and promotions.

Product Marketing

• Develop new product launch plans and coordinate with channels and markets to deploy globally.
• Create compelling stories & campaigns for core existing products to drive product news and growth.
• Understand the consumer and translate this knowledge to create insightful strategy, innovations, renovations, animations, and communications.
• Become the brand expert through ongoing analysis, category trends, consumer insights, and deep understanding of category dynamics and market competition.
• Analyze the potential of new products, making recommendations based on sales and profit analysis.
• Drive and manage all aspects of innovation from concept creation to 360 launch plans.
• Holistic and detail understanding of portfolio in context of company, customer, and competition and make strategic recommendations for innovation, renovation, animation, or rationalization.
• Development and presentation of activities and strategies to senior management as well as briefing and partnering with creative team on day-to-day basis.
• Lead cross-functional team to overcome executional and logistical hurdles to meet aggressive in-market timing.
• Collaborate with product insights team and Regulatory teams to drive product testing strategy (consumer & clinical), before & afters, & marketing claims deployment.
• Manage pricing strategy; Provide regular competitive benchmarks analysis and proposal for price adjustments.
• Manage annual price increases in collaboration with Finance to present to leadership for approval and shareout with global markets and retailers.
• Translate brand strategy into clear themes, ‘360’ campaigns and messaging, and make sure those are positioned well on the overall marketing communications calendar and aligned with promotional activities.

Global Product Marketing Manager

Affiliate Manager

• Manage day-to-day operations of the affiliate program, including partner outreach, onboarding, and communications.
• Coordinate with our agency partner on campaign execution, performance reviews, publisher outreach, and deliverables.
• Support ongoing promotional planning, campaign setup, and timely dissemination of offers and creative assets.
• Identify optimization opportunities through analysis of KPIs, trends, and partner performance.
• Maintain accurate tracking links, ensure proper tagging, and troubleshoot issues in partnership with internal and external teams.
• Partner with the influencer team to support collaborative campaigns, shared partners, and integrated strategies.
• Attend partner meetings, QBRs, and agency check-ins to align on goals, placements, and optimization roadmaps.

Affiliate Marketing Specialist

Analyst

• Deliver insights into customer acquisition channels, conversion drivers, and first-purchase behavior.
• Track retention metrics such as repeat purchase rate, churn, and customer lifetime value (CLV).
• Identify opportunities to improve acquisition efficiency and strengthen loyalty programs.
• Analyze customer behavior, channel dynamics, and performance drivers across the DTC business.
• Identify risks, opportunities, and growth levers, shaping weekly trading and leadership conversations.
• Translate complex data into clear narratives that influence strategic priorities.
• Partner with marketing teams to evaluate campaign performance and channel mix.
• Connect marketing investments to incremental sales, guiding spend allocation and optimization.
• Assess acquisition vs. retention impact of campaigns, ensuring balanced growth strategies.
• Simplifying complexity and inspiring action across merchandising, marketing, operations, and customer experience.
• Champion a test-and-learn culture, challenging assumptions and driving continuous improvement.
• Provide insight-driven recommendations that shape DTC strategy and customer experience initiatives.
• Build scalable dashboards, reporting tools, and models that empower leaders with actionable insights.
• Streamline reporting processes to free up capacity for deeper strategic analysis.
• Ensure acquisition and retention metrics are embedded into decision-making processes.
• Serve as a trusted advisor across the DTC business, influencing stakeholders with compelling storytelling.
• Mentor colleagues and elevate analytics capability, embedding data-informed decision-making across teams.
• Promote a culture of curiosity and insight-driven thinking across the organization.

Digital Analyst

Manager

• Manage a team of export associates.
• Oversee the daily coordination with Buyers, Quality Control, Contract Manufacturers, Warehouse teams, Freight Forwarders / Carriers to ensure timely and cost-effective delivery of goods.
• Supervise US Customs compliance, and international logistics. Make sure that all Free Trade data and HTS codes are updated. Prepare and maintain domestic and export customs documentation. Audit pack lists and receipts to ensure inventory values and quantities are accurate.
• Manage and maintain accurate and up-to-date records of booked shipments in internal systems and provide inbound/ outbound visibility for warehouse operations, wholesale dept, contract manufacturer’s, overseas Paula’s Choice subsidiaries (PCEU, PCAU, Asia) and supply chain teams.
• Review and approve freight purchase orders, audit carrier invoices, resolve any disputed rates with carriers, and approve invoices for weekly payments.
• Investigate & diagnose service failures, take corrective action, submit claims for damages and obtain credit memos for overbilling.
• Identify, select, onboard and manage new freight forwarders and logistics companies for all Paula’s Choice entities.
• Prepare on-demand reports for upper management and other depts (budget forecasts, monthly accruals, In-transit reporting, cost analysis, lead-times and lane costs, etc.)
• Review carrier performance, logistics cost and drive process improvements with key partners (freight forwarders/ truckers) by identifying opportunities for lowering cost and improving lead times.
• Provide and oversee training, standard operation guides to internal departments and contract manufacturers.
• Participate in the new ERP implementation process and provide subject matter expertise.
• The Global Freight Manager will also work closely with Unilever Prestige team to deliver cost savings and align with the Prestige global freight strategy.