TIAA

Senior Content Strategist

TIAA

full-time

Posted on:

Origin:  • 🇺🇸 United States • Illinois

Visit company website
✨ AI Apply
Manual Apply

Salary

💰 $46 - $72 per hour

Job Level

Senior

About the role

  • Support development and implementation of TIAA's conversational AI experiences, creating intuitive frameworks that enhance client and participant engagement
  • Develop frameworks and dialogue flows that enhance engagement and shape AI-powered conversational interfaces
  • Contribute to AI conversation design guidelines and best practices
  • Collaborate with development teams on AI assistant capabilities and limitations
  • Conduct content audits and content gap analyses to ensure consistency and alignment with industry best practices and enterprise needs
  • Research and analyze audience needs, preferences, objectives, and consumption methods
  • Plan, write and present content for mobile and web experiences
  • Identify and solve problems in new and existing user experiences in a complex financial environment
  • Create consistent, on-brand messaging that articulates benefits of TIAA products while streamlining operational tasks

Requirements

  • 5+ years of conversation design, content strategy, and/or UX writing experience
  • Experience designing conversational AI experiences for financial services or similarly regulated industries
  • Demonstrated ability to create conversation flows, dialogue patterns, and prompt libraries
  • Strong understanding of natural language processing (NLP) concepts and conversation design principles
  • Experience with conversation design tools (e.g., Figma, Miro, Voiceflow , Botmock , or similar)
  • Knowledge of AI assistant capabilities, limitations, and best practices
  • Familiarity with compliance and risk management considerations in AI conversations
  • Experience collaborating with cross-functional teams including product, development, legal, and compliance
  • Ability to create and maintain conversation design documentation and guidelines
  • Experience with user testing and iterative design processes
  • Strong analytical skills to evaluate conversation performance and identify improvement opportunities
  • University degree preferred in Communications, English, UX Design, HCI, or related field