UX Writer / Content Strategist – Public Trust
Latitude Inc
Senior Content Manager
SpotHopper
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $95,000 - $125,000 per year
Job Level
Senior
About the role
- Manage all content across SpotHopper’s owned channels: website, blog, email, and social media
- Own the content calendar, aligning campaigns with product launches, customer stories, and seasonal initiatives
- Lead the expansion of the SpotHopper website — building out new pages and sections that support lead generation and SEO
- Develop and execute SEO strategies, including keyword targeting, on-page optimization, and content structure
- Write, edit, or oversee compelling content that reflects our brand voice and speaks to independent restaurant owners (our ICP)
- Coordinate with Engineering to publish content and implement updates via our proprietary CMS
- Track content performance metrics (traffic, engagement, conversions) and use insights to drive continuous improvement
- Monitor online sentiment and reputation on platforms like Reddit and TikTok, collaborating with Customer Success to address feedback
- Maintain a consistent, human-centered brand voice across all content.
Requirements
- 4–6 years of experience in content marketing, editorial, or digital strategy — ideally in SaaS, hospitality tech, or B2B environments
- A strong portfolio of content you’ve produced across formats (web, blog, social, email) that demonstrates voice, clarity, and performance
- Knowledge of SEO tools (e.g., Semrush, Ahrefs, Google Search Console) and how to apply insights to content strategy
- Experience managing and building out websites and content
- Familiarity with social media publishing and engagement — especially Instagram, Facebook, LinkedIn, and YouTube
- Fluency with AI-powered content tools (e.g., ChatGPT, Jasper, GrammarlyGO) and a comfort using them to speed up ideation, drafts, and optimization
- A growth mindset and excitement about scaling content through smart, efficient workflows
- Excellent project management skills and the ability to prioritize, pivot, and ship content quickly
- Comfort engaging with performance data to refine and improve content outputs.
Benefits
- Health insurance
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content marketingSEO strategieskeyword targetingon-page optimizationcontent structurewebsite managementcontent performance metricsdigital strategycontent productionproject management
Soft skills
growth mindsetexcellent project managementability to prioritizeability to pivotability to ship content quicklycollaborationhuman-centered brand voicecontent ideationcontent claritycontent performance
