Associate Director, Product Marketing, Platform and Partnerships

Bloomreach

full-time

Posted on: 9/15/2025

Origin: • 🇺🇸 United States

✨ AI Apply

💰 $155,000 - $185,000 per year

Senior

About the role

Own the positioning, messaging, and go-to-market strategy for Bloomreach’s platform and partner ecosystem
Ensure customers and prospects understand how Bloomreach’s data foundation, AI capabilities, integrations, and tech partnerships differentiate us
Partner closely with Product, Engineering, Sales, and ISV teams to articulate platform and partner value
Lead development of platform messaging and content (decks, briefs, technical one-pagers, demo scripts) to drive growth
Collaborate with partners to build ‘better together’ stories and create co-selling opportunities and ecosystem fit
Manage, coach, and grow a team of PMMs across platform and partner-aligned roles; set priorities, goals, and development plans
Serve as a senior voice within the marketing and product org, shaping overall strategy and ensuring alignment with business goals

Strong storytelling ability; simplify complex technical concepts into clear, compelling narratives
Proven experience with big launch events (strategy, messaging, orchestration across campaigns, events, partners, analysts, customer-facing teams)
10+ years in product marketing or GTM strategy roles
At least 2 years in a people leadership capacity
Proven experience positioning personalization/data/AI-driven products to both technical and executive audiences
Familiarity with CDP, data warehouses, APIs, integrations, and the role of AI in personalization and automation
Familiarity with partner marketing and enablement; crafting compelling better together stories
Strong cross-functional leadership and experience influencing Product, Engineering, and GTM teams
Excellent executive communication and storytelling skills, including experience presenting to C-level executives