Binance

SEO Marketing

• Oversee technical SEO strategy across digital properties, implementing AI-optimized crawling, indexation, and generative search best practices.
• Advise on architecture, crawlability, indexation, speed, and Core Web Vitals with data-driven site health improvements.
• Embed SEO/AIO into dev, product, and engineering decisions from code deploys to launches.
• Analyze GA4, Search Console, and log data to forecast growth, spot trends, and prioritize Core Web Vitals fixes.
• Lead CMS migrations/upgrades with AI audits to ensure SEO continuity and minimal disruption.
• Refine Tech SEO frameworks: geo-targeting, hreflang, multilingual AI content, and cross-market tracking.
• Perform log analysis and Python/SQL queries for crawl insights.
• Track SEO/AIO trends (LLMs, voice, multimodal, E-E-A-T) and mentor on implementations.

SEO Technical Manager

• Develop and implement localized SEO strategies that align with global business goals while catering to the specific needs of regional markets.
• Act as the primary SEO lead and consultant for Local Marketing Managers, providing them with actionable insights, keyword research, and tactical guidance to execute local search initiatives.
• Perform deep-dive keyword research and analysis to identify regional search trends and intent opportunities unique to specific countries or languages.
• Provide localized optimization frameworks and technical requirements (meta titles, headers, translation etc.) for local teams to implement across regional subdomains.
• Design and manage a high-impact local backlink framework, securing authoritative regional placements and fostering long-term strategic partnerships to increase local search authority.
• Deploy localized reputation management strategies to improve search rankings and brand sentiment across different geographic regions.
• Monitor and track local SEO performance across all regions using analytics tools, providing global-level reporting and insights on regional progress.
• Collaborate with web developers and content creators to ensure website design and localized content are fully optimized for regional search engines.
• Manage allocated budgets for local SEO initiatives, oversee vendor relationships and performance, and ensure timely processing of payments and financial documentation across regions.
• Stay up-to-date with local search algorithm updates and industry trends, regularly training local marketing and content teams on evolving best practices.

SEO Regional Manager

Web3

• Analyze industry dynamics and competitive landscape for blockchain products (such as on-chain transactions, DeFi, etc.), formulate and execute operational strategies, and drive product feature implementation and user experience optimization.
• Collect and analyze user behavior and on-chain data to uncover user needs and market opportunities, and drive product iteration and innovation.
• Design and execute growth strategies for user acquisition, activation, retention, and conversion to increase user scale and business metrics.
• Organize multi-channel marketing and community operation activities, and continuously optimize user growth paths and operational effectiveness.
• Monitor and control each stage of the project lifecycle to ensure the team achieves project goals within the project timeline. Coordinate with internal and external stakeholders, such as product, technology, and marketing, to ensure efficient implementation of operational objectives.
• Monitor key product and growth metrics (such as on-chain transaction volume, DAU, retention rate, conversion rate, etc.) and regularly output data analysis reports.

Operations Specialist – Web3 Wallet – Onchain

• Coordinate with internal and external stakeholders to achieve assigned KPIs
• Own and manage the Referral program operations, including performance tracking, data analysis, and continuous optimization
• Maintain long-term relationships with KOLs, traders, and community partners, including onboarding, communication, performance follow-up, and incentive alignment
• Analysis of issues faced by users and propose solutions
• Investigate business and user demands (trading behavior, referral performance, KOL feedback) and propose scalable solutions and implementation plans
• Analyze user feedback, trading data, and rebate performance to identify issues, optimize incentive mechanisms, and improve user experience
• Collaborate with cross-functional teams to support campaign execution, including trading competitions, referral promotions, and KOL-led initiatives
• Responsible for other ad-hoc tasks

Operations Specialist – Web3 Wallet, KOL

Recruitment

• Perform full-cycle recruiting for open positions: sourcing, interviewing, coordinating hiring process, offer negotiation, etc.
• Provide an outstanding candidate experience, from initial introduction to onboarding.
• Work closely with the HR team and hiring managers on constant improvement of the hiring process.
• Drive or take part in various HR projects and initiatives.
• Manage recruiting databases in structured and timely manners.
• Develop and maintain a continually stocked pipeline of quality talent through various methods, including, but not limited to, networking within the community, contacting and/or visiting universities, attending local job fairs and fostering continued contact with quality candidates who may qualify for future positions.

Talent Acquisition Specialist – 12 months contract

Operations

• Initiate growth strategies to build Binance Academy’s influence in the crypto world and enhance the collaboration with globalwide regulatory bodies & educational institutions.
• Identify untapped growth opportunities across new formats, products, distribution channels, and learning experiences.
• Lead zero-to-one experimentation, from concept development to MVP launch and post-launch iteration.
• Design and run structured growth experiments (hypothesis → test → learn → iterate), balancing speed with data rigor.
• Partner closely with Product, Tech, Content, and Marketing teams to bring new ideas from concept to execution.
• Define success metrics for early-stage initiatives and continuously refine based on qualitative and quantitative feedback.
• Build scalable frameworks for turning successful experiments into repeatable growth levers.
• Stay close to user behavior, market trends, and competitor approaches, translating insights into actionable initiatives.
• Clearly communicate learnings, trade-offs, and recommendations to stakeholders and leadership.

Growth Operations Manager

Artificial Intelligence

• Collaborate with the team to design, implement, and optimize algorithms for KYC/KYB processes, including Optical Character Recognition (OCR), face recognition, image quality assurance, and document tampering detection.
• Apply traditional deep learning techniques to improve model accuracy and efficiency in image processing and analysis.
• Leverage Large Language Models (LLMs) to enhance algorithm capabilities, such as integrating multimodal AI for better document understanding and anomaly detection.
• Conduct experiments, analyze data, and iterate on models to ensure robustness and scalability in production environments.
• Assist in research and development of new features to strengthen Binance’s compliance and security frameworks.
• Participate in code reviews, team meetings, and knowledge-sharing sessions to foster a collaborative environment.

AI/ML Accelerator Program

Community Manager

• Manage local social media channels, community events / online sessions, series of product webinars / AMAs.
• Assist with content creation and management for blogs, announcements, and educational materials.
• Cover localization from global initiatives & lifecycle marketing campaigns (emails, push notifications, in-app messages).
• Directly collaborate with regional Binance Angels and content agencies for communication efficiency.
• Participate in growth experiments and help analyze performance metrics.
• Assist with SEO strategy execution (keyword research, content optimization).
• Collaborate closely with the wider marketing team on recurring tasks and campaign execution.

Community & Socials Manager

Public Relations

• Develop and execute an integrated PR and communications strategy for Southeast Asia, aligned with Binance’s global positioning and local market realities.
• Prioritize SEA as core growth markets, ensuring deeper media engagement, stronger visibility, and sustained brand credibility.
• Adapt messaging and approach for restricted or smaller markets, focusing on compliance-safe communications and reputation management.
• Build, maintain, and expand strong relationships with top-tier, business, financial, and tech media across the region.
• Secure consistent, high-quality media coverage including interviews, op-eds, commentary, and feature stories.
• Position Binance spokespeople as credible thought leaders on crypto, blockchain, financial innovation, and regulation-aware growth.
• Work closely with Legal, Compliance, and Policy teams to ensure all external communications are accurate, compliant, and risk-appropriate.
• Support communications around regulatory developments, market restrictions, and compliance milestones in a clear and responsible manner.
• Act as a key communications partner during issues management or crisis scenarios.
• Lead PR planning and execution for product launches, partnerships, corporate announcements, and regional campaigns.
• Ensure announcements are localized appropriately while maintaining a consistent regional narrative.
• Coordinate with global PR teams to align timing, messaging, and spokesperson strategy.
• Manage and guide local PR agencies where applicable, ensuring clear briefs, high standards, and measurable outcomes.
• Collaborate cross-functionally with Marketing, Social, Community, Partnerships, and Global Comms teams.
• Provide senior-level counsel to internal stakeholders on media strategy and public positioning.
• Track and analyze PR performance using key metrics (share of voice, sentiment, message pull-through, tier-1 coverage).
• Deliver clear monthly and quarterly reports with insights, risks, and recommendations.
• Continuously refine strategy based on data, market feedback, and regulatory context.

Senior PR Manager

Business Development Rep

• Analyze market trends and data in the Web3 space
• Develop and execute business development plans to drive product growth
• Build and maintain strong partner relationships, gather feedback
• Plan and manage Web3 wallet projects to ensure smooth execution
• Coordinate with teams to translate BD terms into operational plans
• Monitor wallet performance and optimize user experience

Business Development & Operations Specialist – Web3 Wallet

Compliance

• Work with the CO and MLRO on internal compliance policy review, including ongoing assessments, assisting with compliance review, internal audit reviews and ongoing or ad hoc reviews;
• Tracking new product/service launch compliance items;
• Handle, review and verify all applications for client on-boarding within available SLAs;
• Proficiency in compliance applications and programs such as Thomson Reuters, Worldcheck, KYC vendors, Chainalysis, etc.;
• Work closely with checker to ensure an effective 2 eye, 4 eye customer due diligence process;
• Good knowledge on provisions of local and AIFC laws, guidance, regulations and otherwise standards applicable to subject persons and knowledge of upcoming regulation of virtual currency policies is a strong plus;
• Good proficiency in conducting risk assessments, periodic/trigger reviews and enhanced due diligence;
• Monitoring and documentation of unusual activity or AML flags;
• Participate in internal and external training programs related to AML/CFT and other subjects that may form part of the day to day work requirements;
• Any general administration and ancillary activities as may be required and related to the above functions in accordance with the business requirements of the Company.

Compliance Analyst

Manager

• Conduct comprehensive internal control reviews to identify risks and recommend improvements.
• Support regulatory examinations and respond to external audit inquiries effectively.
• Monitor internal control issues and actions, partnering with action owners to ensure timely closure of findings.
• Maintain and utilize Governance, Risk, and Compliance (GRC) systems—experience with AuditBoard is a plus.
• Collaborate across functions and teams to promote a strong risk and control culture.
• Assist in continuous improvement of internal control processes and documentation.

Internal Control Manager

Data Scientist

• Design and manage search recommendation services and models to support the content team, empowering content ecosystem development.
• Utilize machine learning-based personalization methods, design patterns, and tools to enhance content matching and distribution efficiency.
• Deep understanding of recommendation systems within the content domain, leveraging business knowledge to drive AI product upgrades and improve content experience and business outcomes.
• Lead the development of core content recommendation modules using data-driven strategies to maximize content value and user impact.
• Collaborate with content, business, and product management teams to identify needs and opportunities within content scenarios, and jointly define success metrics.

Data Scientist – Search & Recommendation

Application Engineer

• Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 230 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
• About Binance Accelerator Program
• Binance Accelerator Program is a concise fixed-term program designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. You will be given the opportunity to experience life at Binance and understand what goes on behind the scenes of the worlds’ leading blockchain ecosystem. Alongside your job, there will also be a focus on networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about BAP Program HERE
• Who may apply
• Current university students and recent graduates

AI Application Engineer

Crypto

• Account Servicing: Assist the Partnership Manager in day-to-day account servicing matters, ensuring seamless communication and efficient handling of partner inquiries.
• Lead Identification and Pitching: Support the Partnership Manager in pitching appropriate products for potential partners and assist in pitching them effectively.
• Commercial Negotiations and Project Management: Participate in commercial negotiations, support the end to end onboarding process, and ensure the smooth technical integration and execution of partnerships.
• Relationship Management: Aid the Partnership Manager in maintaining strong relationships with senior-level executives of high-value partners, ensuring long-term collaboration and satisfaction.
• Internal Collaboration: Work closely with internal stakeholders, including marketing, product, tech, compliance, legal, and operations teams, to facilitate effective partnership management.
• Process Improvement: Suggest new and innovative ways to enhance existing processes, contributing to the continuous improvement and efficiencies of our internal processes.