Senior Brand and Growth Manager – ANZ

Binance

Senior Marketing Manager leading brand-led growth for Binance Australia at the forefront of the cryptocurrency ecosystem. Collaborating cross-functionally to maintain brand presence and strategy in the Australian market.

Posted 7/13/2026full-timeRemote • 🇦🇺 AustraliaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy and integrated campaign management, with a strong focus on translating complex concepts into consumer-friendly messaging. Proven ability to lead marketing initiatives in regulated industries while ensuring compliance and effective agency management.

Highest-signal resume keywords

Brand Strategy DevelopmentIntegrated Campaign ManagementAgency ManagementStrategic ThinkingStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand MarketingCampaign PlanningCreative Brief DevelopmentGo-To-Market PlanningKPI TrackingConsumer MessagingMarket AdaptationPerformance Marketing

Soft Skills

Self-MotivatedStructuredExecution-OrientedExcellent Brand Judgment

Industry Keywords

Financial ServicesFintechCryptoTechnologyRegulated Industries

About the role

Key responsibilities & impact

Lead brand-led growth for Binance Australia
Own and evolve Binance Australia’s brand strategy
Translate complex crypto concepts into clear, credible, and consumer-friendly messaging
Act as brand guardian across all channels (ATL, BTL, digital, partnerships, community, events)
Lead end-to-end planning and execution of integrated campaigns
Develop campaign narratives, creative briefs, and go-to-market plans across paid, owned, and earned channels
Ensure campaigns balance brand building + measurable growth outcomes
Be the key marketing lead for Australia
Partner with PR, legal, and compliance teams to ensure messaging is accurate, responsible, and regulator-ready
Manage local agencies and creative partners
Track and report on brand health metrics alongside campaign KPIs

Requirements

What you’ll need

8–12+ years of marketing experience, ideally in financial services, fintech, crypto, technology, or regulated industries
Proven track record in brand marketing and integrated campaigns, not just performance marketing
Experience working with global brands and adapting them for local markets
Strong agency management experience (creative, media, PR)
Excellent brand judgment – understands tone, narrative, and long-term equity
Strong strategic thinking with the ability to structure complex problems clearly
Comfortable owning messaging in sensitive or regulated contexts
Highly self-motivated, structured, and execution-oriented
Able to operate independently while aligning with global frameworks
Strong communication skills – confident presenting to senior stakeholders

Benefits

Comp & perks

Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)