Betclic Group

Growth Marketing

• Implement the user acquisition strategy in Poland for our portfolio of apps and websites
• Launch and optimize mobile acquisition campaigns across major social networks and display channels
• Launch and optimize search acquisition campaigns (Apple Search Ads and paid search/SEA)
• Plan monthly and weekly advertising budgets in line with the sports calendar for your assigned markets and campaign performance
• Produce reports on key performance metrics (ROI, CPA, conversion rate, etc.)
• Work closely with our internal Studio to create assets that deliver top performance
• Provide ad-hoc analyses and recommendations to optimize performance through data analysis and iterative A/B testing
• Continuously collaborate with the local marketing teams in Poland

User Acquisition – International

Manager

• Lead the development of the company’s GenAI foundations and shared capabilities
• Ensure that all GenAI initiatives are translated into scalable, reusable, and production-ready assets
• Play a key role in transforming GenAI efforts into a coherent, industrialized capability layer that enables teams to build faster, safer, and more efficiently
• Own and drive cross-functional GenAI initiatives at the intersection of product, technology, and operations
• Be responsible for asset delivery and outcomes, coordinating multiple stakeholders across the organization
• Define and prioritize the core capabilities required to scale GenAI
• Lead complex initiatives and ensure tangible delivery across various teams
• Convert initiatives into frameworks, standards, guidelines, reusable components, and internal tools

GenAI Foundations Manager

User Researcher

• Deploy AI use cases across the research lifecycle (planning, analysis, synthesis), build AI agents, automate qualitative and quantitative analysis, and integrate these solutions into the existing tech stack.
• Set up user feedback collection systems (e.g., in-app satisfaction pop-ups), structure their analysis, and integrate them into a continuous insights monitoring system.
• Structure and maintain the research repository, improve accessibility, and drive the adoption of insights across teams.
• Manage and evolve the research tools stack, run continuous benchmarking (especially of AI tools), and improve adoption across teams.
• Support the setup and execution of international studies (recruitment, coordination, ensuring data quality).

User Acquisition – International

GenAI Foundations Manager

User Research Ops