Digital Marketing
NextGen Healthcare
Senior Content Marketing Manager
Benevity
full-time
Posted on:
Origin: • 🇨🇦 Canada
Visit company websiteJob Level
Senior
About the role
- Develop content strategies that align with business goals and audience needs
- Develop and write high-quality content for Impact Labs Reports and brand initiatives across blogs, video scripts, ebooks, case studies, data reports and website copy
- Manage company speaker program including selection, presentations and executive preparation for senior leader speaking opportunities
- Partner with creative, operations, and content teams to produce engaging data visualizations and multimedia content
- Conduct research and interviews to generate compelling ideas and campaigns
- Edit and proofread own and peer content to maintain accuracy and clarity
- Lead and implement multi-channel marketing plans and message training for Impact Labs Reports and other brand/content campaigns
- Present content ideas and campaigns and articulate strategic thinking to stakeholders and team members
- Uphold and enhance Benevity’s tone and style guide to maintain consistent copy approach
- Support development and execution of content calendars and editorial plans with GTM team and social media manager
- Operate with a digital-first approach, applying SEO and GEO best practices and audience insights
Requirements
- 7+ years proven experience in content and content marketing in a B2B environment
- Expert with the written word; experience creating stories from 120 characters to 1,200 words
- Experience in CSR, Employee Engagement and/or global B2B tech space (plus)
- Background in developing and producing data reports and story-led content that captivates and converts
- Experience writing for and adapting to different writing styles and tones
- Willingness to explore new ideas and formats and optimize content based on performance data
- Experience with content management and project management systems
- Experience creating data visualizations and multimedia content
- Research and interview skills to generate ideas and campaigns
- Editing and proofreading skills
- Knowledge of SEO and GEO best practices and applying audience insights
- Ability to present content ideas and strategic thinking to stakeholders
- Experience leading and implementing multi-channel marketing plans
